Spinnio events have engaged communities around worthy causes including: * The Cove. helping end the dolphin slaughter in Japan * Michael Pollan. Eating healthy in a modern world * The Stoning of Soraya M. discussing human rights * Whole Foods. promoting healthy school lunches * Slave Hunter. fighting the modern-day slave trade

1. Using Video Conversations
to Mobilize Your Base

2. Creating Buzz
• We work with great
organizations to bring
live video interviews
to Facebook
• We create
conversations, attract
audiences, reach
mavens and spread
your story in real time

3. Leveraging Social Media
• People tweet,
blog, and chat
about the event
with their friends
before, during and
after
• People are
encouraged to
become fans/
followers of you
organization
increasing your
long-term influence

4. How does it work?
• Stream live video
within Facebook
• Host real-time
conversations with
fans
• Record live video
conversations from
anywhere in the world,
including the comfort
of the the host’s home

5. Expanding Awareness
• Each question and
comment during
interviews is sent as a
status update to all
Facebook friends
• As friends join the
conversation, events
go viral and friends
become fans
themselves

6. A Powerful Tool
• Our 1 hour interview
with the Director of The
Cove generated
countless tweets, status
updates, and over
242,000 live video
views
• Many viewers had
thousands (some
millions!) of followers &
friends, enabling
Participant Media to
increase their influence
& expand their fan base

7. Want to get involved?
• Spinnio events have engaged
communities around worthy
causes including:
• The Cove. helping end the
dolphin slaughter in Japan
• Michael Pollan. Eating
healthy in a modern world
• The Stoning of Soraya M. Contact us:
discussing human rights Dustin Luther
• Whole Foods. promoting • dustin@spinnio.com
healthy school lunches • (818) 714-1026
• Slave Hunter. fighting the
modern-day slave trade