WordPress Websites that work
•Télécharger en tant que ZIP, PDF•
1 j'aime•727 vues
Introduction presentation from NARdiGras' Real Estate WordCamp given by Dustin Luther: http://www.realtor.org/educsess.nsf/pagesluNew/Conf10IntroWP Covers strategy for real estate professionals on how to best use WordPress as the hub of their online marketing.
Recommandé
Contenu connexe
En vedette
En vedette (13)
Similaire à WordPress Websites that work
Similaire à WordPress Websites that work (20)
Dernier
Dernier (20)
WordPress Websites that work
- 1. Websites that Work by Dustin Luther (@tyr)
- 2. One Strategy that will work for everyone…
- 3. One Strategy that will work for everyone… Doesn’t exist
- 4. Overview • Baseline • Mechanics of Websites • WordPress • Strategy
- 5. Baseline 4 Keys Factors: 1. Proud of It 2. Dynamic Content 3. Lead Capture 4. Ability to Prospect
- 6. Proud of your site
- 8. Home Search Email Newsletters Lead Capture
- 10. Overview • Baseline • Mechanics of Websites • WordPress • Strategy
- 11. Front-End Design
- 18. Simple Publish
- 19. Simple 1 Publish
- 20. Simple 2 Publish
- 21. Simple 3 Publish
- 22. Simple 4 Publish
- 23. Simple Email
- 24. Simple 1 Email
- 25. Simple 2 Email
- 26. Simple 3 Email
- 27. Simple 4 Email
- 28. Simple 5 Email
- 29. Email to the World
- 31. Example
- 32. Overview • Baseline • Mechanics of Websites • WordPress • Strategy
- 33. Why WordPress?
- 34. Why WordPress? • Most robust CMS on the market: • Video, photos, presentations, IDX integration, Facebook, Twitter, etc.
- 35. Why WordPress? • Most robust CMS on the market: • Video, photos, presentations, IDX integration, Facebook, Twitter, etc. • Tons of free upgrades: • themes, plugins, widgets, etc.
- 36. Why WordPress? • Most robust CMS on the market: • Video, photos, presentations, IDX integration, Facebook, Twitter, etc. • Tons of free upgrades: • themes, plugins, widgets, etc. • Beautiful, fully functional, SEO- friendly sites
- 37. Why WordPress? • Most robust CMS on the market: • Video, photos, presentations, IDX integration, Facebook, Twitter, etc. • Tons of free upgrades: • themes, plugins, widgets, etc. • Beautiful, fully functional, SEO- friendly sites • HUGE developer community
- 38. Example Plugins
- 43. Why Not WordPress • Confusing: • Hosted vs Self-hosted options • Configuration errors
- 44. Why Not WordPress • Confusing: • Hosted vs Self-hosted options • Configuration errors • New terminology: • posts, pages, comments, themes, plugins, categories, widgets, etc.
- 45. Why Not WordPress • Confusing: • Hosted vs Self-hosted options • Configuration errors • New terminology: • posts, pages, comments, themes, plugins, categories, widgets, etc. • Time consuming
- 46. Why Not WordPress • Confusing: • Hosted vs Self-hosted options • Configuration errors • New terminology: • posts, pages, comments, themes, plugins, categories, widgets, etc. • Time consuming • Good support is hard to find
- 47. WordPress Tips • Try it out first: • http://wordpress.com • If online marketing is for you: • Hire a WP expert for hosting & support • Get, and use, a great home search • Upgrade
- 48. Online Training Course • Week 1: Writing a Blog Post • Week 2: Using Photos, Videos and Links • Week 3: Creating Landing Pages • Week 4: Facebook Basics • Week 5: Twitter Basics
- 49. Overview • Baseline • Mechanics of Websites • WordPress • Strategy
- 50. Source of Clients? Referrals? Direct to Consumer?
- 51. Source of Clients? Referrals? Direct to Consumer?
- 52. Agent Biz Cycle (ABC) Community Sphere Consumers Clients Prospects
- 53. Agent Biz Cycle (ABC) Community Sphere Building Sphere Consumers Clients Prospects
- 54. Agent Biz Cycle (ABC) Community Lead Generation Sphere Building Sphere Consumers Clients Prospects
- 55. Agent Biz Cycle (ABC) Community Lead Generation Sphere Building Sphere Consumers Clients Prospects Client Management
- 56. Strategy #1: Consumers Community Lead Generation Sphere Building Sphere Consumers Clients Prospects Client Management
- 57. Steps • Drive Traffic • Self-identify • Follow up • Close
- 58. Drive Consumer Traffic Evolution Strategy Paid Organic SEO & SEM
- 59. Drive Consumer Traffic Evolution Strategy Paid Organic SEO & SEM
- 60. Good SEO = Timeless Evolution Strategy
- 61. SEO Tips • Evolution: From link trading to link bating • Viable strategies for generating links to your real estate site: • Social News, Social Bookmarking, Social Networks, Social Groups • Choose one strategy… and only one
- 62. Good SEM Evolution Strategy
- 63. Step #2 • Drive Traffic • Self-identify • Follow up • Close
- 64. Home Search Email Newsletters Lead Capture
- 65. Step #3 • Drive Traffic • Self-identify • Follow up • Close
- 66. Asking for Biz Phone Email
- 67. Step #4 • Drive Traffic • Self-identify • Follow up • Close
- 68. Strategy #2: Sphere Community Lead Generation Sphere Building Sphere Consumers Clients Prospects Client Management
- 69. Building Your Sphere Blog Gist Facebook
- 70. Blogging
- 71. Educational
- 72. Expert
- 73. Interviews
- 74. Opinions
- 75. Update
- 77. Informative
- 78. Events
- 79. Humor
- 80. Photos
- 81. Links
- 82. Listings
- 83. Listings
- 84. Plagiarism
- 85. Self-serving
- 86. Attacks
- 87. Exceptions
- 88. Strategy #3: Hybrid Community Lead Generation Sphere Building Sphere Consumers Clients Prospects Client Management
- 89. Review • Baseline • Mechanics of Websites • WordPress • Strategy
Notes de l'éditeur
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- \n \n
- Wish I could offer a complete DIY kit, but your strategy is really gonna depend on you knowing what you’re trying to accomplish. \n\n \n \n\n \n \n\n Source: \n \n http://www.flickr.com/photos/rock_alien/2192853145/\n \n \n \n\n \n