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Francesca Cavallo, Timbuktu – Startup Pitch, WarmGun 2013

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Francesca Cavallo, Timbuktu – Startup Pitch, WarmGun 2013

  1. 1. @TimbuktuMag A CHILDREN’S MEDIA COMPANY DESIGNING NEWS FOR CREATIVE THINKERS
  2. 2. Timbuktu Magazine ! ● Best Design Award LAUNCH Education and Kids 2012 ● Finalist at Digital Magazine Awards 2013 for Best Children’s Magazine & Designer of the Year ● Featured by Apple in the U.S. Top5 Education ● 3 languages (eng, spa, ita) ● Recurring revenues ($4.99/month - $29.99/year) ! ! ! “The first iPad magazine for children makes its debut”
  3. 3. MISCONCEPTION #1 @TimbuktuMag I would prefer this yellow ball to be green. Interesting . User testing fixes everything.
  4. 4. MISCONCEPTION #2 @TimbuktuMag What am I?! Users like surprises.
  5. 5. MISCONCEPTION #3 @TimbuktuMag Put potatoes on your arms to look sexy. Design is about beauty.
  6. 6. @TimbuktuMag HOW DID WE GET THIS WISE?
  7. 7. Through BUBBLES! @TimbuktuMag
  8. 8. @TimbuktuMag 0. %
  9. 9. @TimbuktuMag
  10. 10. @TimbuktuMag ● SUBSCRIPTIONS ● DESIGN CONSISTENCY (FEWER CONTRIBUTORS) ● COVER STORY ● MONTHLY FREQUENCY ● partnership with news organization IT’S A MAGAZINE! 4%
  11. 11. @TimbuktuMag THANK YOU! www.timbuktu.me

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