The document discusses wisdom for small and medium sized businesses (SMBs) across four topics: time, money, economy, and mindset. It notes that SMB owners have little time and juggle many tasks, so products should integrate with their workflows. It also advises understanding SMBs' modest expectations but willingness to invest in growth, as well as the economic challenges they face. Finally, it suggests speaking to SMBs in plain language and gaining their trust through personal recommendations. The document promotes Lexity's platform for merchants to outsource services like onboarding, billing and reporting.

1. Wisdom about SMBs
(and how to apply it)
Amit Kumar @
@akumar lexity.com

2. What’s Lexity?
@akumar lexity.com

3. @akumar lexity.com

4. @akumar lexity.com

5. @akumar lexity.com

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7. app outsource your
platform merchant setup,
focus on your
core product.
Proprietary and Confidential lexity.com

8. @akumar lexity.com

9. Time
Money
Economy
Mindset
@akumar lexity.com

10. Time
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11. Time
Always juggling many balls at once
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12. Time
Always juggling many balls at once
Don’t have contiguous chunks of time
@akumar lexity.com

13. Time
Always juggling many balls at once
Don’t have contiguous chunks of time
Second chances are harder to come by
@akumar lexity.com

14. Time
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15. Time
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16. Time
Push notifications and tasks over email -
instead of waiting for them to login.
@akumar lexity.com

17. Time
Push notifications and tasks over email -
instead of waiting for them to login.
Design around the length of a ‘coffee
break’ - that’s how long they’ll have.
@akumar lexity.com

18. Time
Push notifications and tasks over email -
instead of waiting for them to login.
Design around the length of a ‘coffee
break’ - that’s how long they’ll have.
Get the experience right, or get on the
phone and help them out.
@akumar lexity.com

19. @akumar lexity.com

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21. Money
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22. Money
‘Modest’ expectations of success
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23. Money
‘Modest’ expectations of success
More likely to pay for increased sales
@akumar lexity.com

24. Money
‘Modest’ expectations of success
More likely to pay for increased sales
Understand ROI, but will take risks
@akumar lexity.com

25. Money
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26. Money
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27. Money
Provable ROI will gain you fans. Measure
and report (and push this via email).
@akumar lexity.com

28. Money
Provable ROI will gain you fans. Measure
and report (and push this via email).
Pay attention to price granularity. Flat fee
pricing might not be most profitable.
@akumar lexity.com

29. Money
Provable ROI will gain you fans. Measure
and report (and push this via email).
Pay attention to price granularity. Flat fee
pricing might not be most profitable.
Revenue generation in the short term vs
profit in the longer term might be fine.
@akumar lexity.com

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31. @akumar lexity.com

32. Economy
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33. Economy
Recession is real
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34. Economy
Recession is real
Many SMBs live hand-to-mouth
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35. Economy
Recession is real
Many SMBs live hand-to-mouth
A lot do go out of business
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36. Economy
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37. Economy
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38. Economy
Model organic churn separately from
non-organic churn.
@akumar lexity.com

39. Economy
Model organic churn separately from
non-organic churn.
Understand realities of credit card
management.
@akumar lexity.com

40. Economy
Model organic churn separately from
non-organic churn.
Understand realities of credit card
management.
Model your pricing to capture the reality
of failure.
@akumar lexity.com

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43. Mindset
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44. Mindset
SMBs are smart - in their own domain
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45. Mindset
SMBs are smart - in their own domain
Unfamiliar jargon comes in the way
@akumar lexity.com

46. Mindset
SMBs are smart - in their own domain
Unfamiliar jargon comes in the way
Put a lot of trust in ‘people they know’
@akumar lexity.com

47. Mindset
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48. Mindset
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49. Mindset
Build simple, but not simplistic. Use
screenshots and hold their hand.
@akumar lexity.com

50. Mindset
Build simple, but not simplistic. Use
screenshots and hold their hand.
Raise awareness through domain
influencers, organizations and services.
@akumar lexity.com

51. Mindset
Build simple, but not simplistic. Use
screenshots and hold their hand.
Raise awareness through domain
influencers, organizations and services.
Engage in relevant forum boards, and
employ content marketing.
@akumar lexity.com

52. Mindset
@akumar lexity.com

53. Time
Money
Economy
Mindset
@akumar lexity.com

54. Lexity’s a la carte suite of functionality to
turn merchants into customers.
app • distribution
• onboarding
platform • billing
• instrumentation
• reporting stack
• user experience
pick any and all you need!
Proprietary and Confidential lexity.com

55. Are ecommerce merchants your customers?
Lexity’s App Platform was made for you.
Get in touch.
Amit Kumar
Founder & CEO, Lexity
@akumar / amit@lexity.com
@akumar lexity.com