Croma: 500 Demo Day Batch 21

1. A content distribution analytics platform for news publishers
STARTUPS FOR NEWS
FINALIST 2017
croma.io

2. Juan Melano
CEO
Juan Schwindt
CTO
Nacho Harriague
Sales
Julian Ganzabal
Engineering
Tiffany Labanca
Advisor
SECOND TIME FOUNDERS
angel.co/croma / founders@croma.io
SUCCESSFULL
EXITIN 2014

3. FOTO CREDIT: GETTY IMAGES

6. THE PROBLEM
product picture
What Facebook knows:
VS.
ARTICLE:
4,599
organic shares
angel.co/croma / founders@croma.io
What the publisher knows:
POST:
36
shares
Only get data from their own posts
(Not the article performance)
People copy / pasting and organically
sharing the article url

7. THE PROBLEM
What the publisher knows:
POST:
36
shares
product picture
What Facebook knows:
VS.
ARTICLE:
4,599
organic shares
angel.co/croma / founders@croma.io
Only get data from their own posts
(Not the article performance)
People copy / pasting and organically
sharing the article url

8. THE PROBLEM
What the publisher knows:
POST:
36
shares
product picture
What Facebook knows:
VS.
ARTICLE:
4,599
organic shares
angel.co/croma / founders@croma.io
NO
ACCESS
Only get data from their own posts
(Not the article performance)
People copy / pasting and organically
sharing the article url

9. We connect the news publisher website with social networks API’s to surface their trending web articles.
croma.io
THE SOLUTION
angel.co/croma / founders@croma.io

10. 60%
* PEW Research Center / 2016
OF US ADULTS
LEARN ABOUT NEWS
ON SOCIAL MEDIA*
THE MARKET
$ 68B
* PEW Research Center / 2016
GLOBAL REVENUE
FOR THE INDUSTRY
angel.co/croma / founders@croma.io
1

11. POTENTIAL MARKET
NEWS PUBLICATIONS
IN THE WORLD
35,000NEWS PUBLICATIONS
IN THE US
1,200
PIPELINE
7FULL PAYING
CUSTOMERS
IN TRIAL
PERIOD
12
INITIAL TRACTION
angel.co/croma / founders@croma.io
TOP PARTNERS

12. croma.io
“Croma is the best solution to
surface our internally trending articles
for social distribution.”
Ethan Kapler
Global Social Media Editor
STARTUPS FOR NEWS
FINALIST 2017
angel.co/croma / founders@croma.io
croma.io

13. angel.co/croma / @getcroma / jm@croma.io
FOTO CREDITS: GETTY IMAGES

14. Content analytics for news publishers
CROMA
.IO
founders@croma.io