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Jacqui Boland w/ Red Tricycle @ MamaBear Conference, Mt. View 4/20

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500 Startups
500 Startups

Jacqui Boland w/ Red Tricycle @ MamaBear Conference, Mt. View 4/20

TechnologieBusiness
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What’s An Ad-Based Business Model (And Is It Right for You)? 1. Audience 1. Traffic 2. Time 3. Resources April 16, 2012 confidential 1
You’ve Made a Decision. Now What? 1. Technology 1. Communications 2. People 3. Resources April 16, 2012 confidential 2
Types of Ad Formats. And Which is Most Lucrative for Publishers? 1.Web • Text • Display • Rich media (pulldowns, page peels, overlay ads, Interstitials)) • Video 2. Mobile • Text • Display • Interstitial • Video April 16, 2012 confidential 3
Ad Hierarchy. Huh? Sponsorships/Integrated Advertiser Base Longer-term, incremental inventory Targeted/Section buys Create unique targeting options National Keyword buys Premium CPMs Direct Marketers Category buys (Travel, finance, sports, etc) Local User-Targeted ROS/RON buys Targets a particular site or network International Bulk buys Untargeted & Blind; not-guaranteed Online Retailer CPA buys Untargeted & Blind; not guaranteed s April 16, 2012 confidential 4
4 Lessons Learns From An Ad-Based Start-Up. 1. Ad Agencies – Friend or Foe? 1. You’re The Expert 1. Integration, Integration, Int egration 2. Just Because You Have it In Writing… April 16, 2012 confidential 5

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Jacqui Boland w/ Red Tricycle @ MamaBear Conference, Mt. View 4/20

  • 1. What’s An Ad-Based Business Model (And Is It Right for You)? 1. Audience 1. Traffic 2. Time 3. Resources April 16, 2012 confidential 1
  • 2. You’ve Made a Decision. Now What? 1. Technology 1. Communications 2. People 3. Resources April 16, 2012 confidential 2
  • 3. Types of Ad Formats. And Which is Most Lucrative for Publishers? 1.Web • Text • Display • Rich media (pulldowns, page peels, overlay ads, Interstitials)) • Video 2. Mobile • Text • Display • Interstitial • Video April 16, 2012 confidential 3
  • 4. Ad Hierarchy. Huh? Sponsorships/Integrated Advertiser Base Longer-term, incremental inventory Targeted/Section buys Create unique targeting options National Keyword buys Premium CPMs Direct Marketers Category buys (Travel, finance, sports, etc) Local User-Targeted ROS/RON buys Targets a particular site or network International Bulk buys Untargeted & Blind; not-guaranteed Online Retailer CPA buys Untargeted & Blind; not guaranteed s April 16, 2012 confidential 4
  • 5. 4 Lessons Learns From An Ad-Based Start-Up. 1. Ad Agencies – Friend or Foe? 1. You’re The Expert 1. Integration, Integration, Int egration 2. Just Because You Have it In Writing… April 16, 2012 confidential 5