Jenn Downs, Design Researcher, MailChimp at Warm Gun, Nov 30th, 2012

1. Designing 4 Inbox Love:
The 7 Deadly Myths
of Mobile Email Design
jenn downs
@beparticular
Thursday, November 29, 12

2. MYTH 1
“Don’t bank on mobile, because the next big thing is internet
spy watches.” (Real thing someone said.)
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3. http://www.thetechherald.com/articles/Report-Smartphones-now-more-popular-than-PCs
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4. Thursday, November 29, 12

5. Screenshot from actual user interview.
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6. MYTH 2
“People are reading your emails ‘on the go’.”
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7. Ken is on-the-go-man.
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8. http://textsfromhillaryclinton.tumblr.com/
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9. Thursday, November 29, 12

10. “OMG put the phone away and pet me.”
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11. http://www.popsci.com/gadgets/article/2012-04/more-churches-embrace-ipads-and-smartphones-during-services
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12. MYTH 3
“It’s good to end up in someone’s pocket because your
newsletter is always available.”
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13. http://www.blogsolute.com/funny-iphone-5-photos-longer-taller/24598/
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14. Thursday, November 29, 12

15. MYTH 4
“People will save mobile emails to read later on their desktop.”
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16. http://litmus.com/blog/saving-email-for-later-opens-across-devices-environments/save-it-for-later
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17. MYTH 5
“There are too many mobile email apps to design for.”
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18. From MailChimp’s mobile email report.
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19. MYTH 6
“Designing email for Android is going to be a world of hurt.”
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20. Thursday, November 29, 12

21. MYTH 7
“If you can’t use responsive design in your mobile emails,
use a one column email.”
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24. Thursday, November 29, 12

25. Desktop Mobile
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26. Thursday, November 29, 12

27. http://blog.mailchimp.com/mobile-email-research/
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28. EVEN MOAR READING
Smartphones Bring Hope, Frustration As Substitute For Computers
http://www.huffingtonpost.com/2012/05/25/smartphones-digital-divide_n_1546899.html
Using Media Queries To Improve Readability
http://blog.mailchimp.com/using-media-queries-to-improve-readability/
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29. THANKS!
Jenn Downs
@beparticular
jennifer@mailchimp.com
XXXXXXX
Thursday, November 29, 12