Personalized brands like Prose are using data and AI to offer highly customized products and recommendations for each individual customer. By learning customer preferences through purchase history and feedback, these companies can tailor hair care routines, skincare regimens, and other personalized offerings to better meet an individual's unique needs and lifestyle. As more brands adopt this hyper-personalized approach, consumers may receive a more seamless experience with products that truly fit their requirements.

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*https://www.forbes.com/sites/kaleighmoore/2019/11/20/why-online-brands-like-prose-are-leaning-into-hyper-personalization/#52b1b58737df

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