George Lee (Head of Growth, Instagram)

1. RUNNING GROWTH FOR A 500M+
USER SOCIAL NETWORK

2. GEORGE LEE
FORMER HEAD OF GROWTH,
INSTAGRAM

3. CATHERINE
BAILEY
&
ROBIN
PETRAVIC
HEATH
CERAMICS

4. Leaderboard
57 OR BUST!

5. Leaderboard
57 OR BUST!

6. RODNEY
WHITE
ARTIST

7. Leaderboard
57 OR BUST!

8. JOHN C
MAXWELL
AUTHOR

9. "CHANGE IS INEVITABLE.
GROWTH IS OPTIONAL."

10. THE LAWS
OF
GROWTH
INTENTIONALITY
AWARENESS
CONSISTENCY

11. LAW OF INTENTIONALITY
Growth doesn't happen on its own

12. INTENTIONALITY
Don't grow until you have product market fit or can scale
Have your Head of Growth report to the CEO
Set a goal, but focus on your audience

15. INTENTIONALITY
Don't grow until you have product market fit or can scale
Have your Head of Growth report to the CEO
Set a goal, but focus on your audience

16. USE YOUR
PRODUCT
...BUT NOT
REALLY
USED YOUR
PRODUCT
...AND
STOPPED
ARE NEW TO
YOUR
PRODUCT
NEVER
USED YOUR
PRODUCT

17. LAW OF AWARENESS
You must know yourself to grow yourself

18. AWARENESS
Have counter metrics
Fix forward
Be quantitative AND qualitative

19. TRIVIA TIME!
Which country has the lowest number of faces per photo?
Who is the most followed person on Instagram?
Which major country has more Instagram users than
Facebook users?
Why are there disproportionately more men than women
on Instagram in the Middle East?

20. LAW OF CONSISTENCY
Motivation gets you going, discipline keeps you growing

21. CONSISTENCY
The psychology of roadmap frequency
Roadmaps beget roadmaps
Keep calm and carry on

22. Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

23. THANK YOU