This document discusses how to use automation tools like IFTTT and Zapier to automate tasks without seeming inauthentic or like a bot. It recommends automating low-effort tasks to reduce monotony and maintain consistency while focusing on building meaningful relationships. Some tips include considering frequency, flexibility and feasibility of automations; getting specific with triggers and actions; and supplementing automation with human interaction rather than replacing human involvement entirely.

1. AUTOMATE YOUR WAY TO SUCCESS
(WITHOUT BEING A BOT)
JOE MORAN
Communications & Technology Director,
True Colors Fund
@JoeSaidSo
#501TechNYC

2. INTRODUCTION

3. WHAT IS AUTOMATION?
Definition:
1. the technique of making an
apparatus, a process, or a system
operate automatically.

4. REASONS NOT TO AUTOMATE
“It’s spammy.”
“It’s inauthentic.”
“Bots are stupid.”

5. EXAMPLES OF AUTOMATION FAILS

6. EXAMPLES OF AUTOMATION FAILS
(I know her.)

7. EXAMPLES OF AUTOMATION FAILS
“Best Pizza Ever!
Pan Pizza :)
Keep up the good
work guys!”
“So sorry
about that!...”

8. IT DOESN’T HAVE TO BE THIS WAY

9. BENEFITS OF AUTOMATION
● Reduce Monotony
● Maintain Consistency
● Extend Reach

10. THE ULTIMATE GOAL
Have the bandwidth to build meaningful relationships

11. WHAT IS IFTTT?
www.IFTTT.com

12. BUILDING BLOCKS: CHANNELS
www.IFTTT.com

13. THE TRIGGER (“THIS”)

14. THE TRIGGER (“THIS”)

15. THE TRIGGER (“THIS”)

16. THE TRIGGER (“THIS”)

17. THE TRIGGER (“THIS”)

18. IF “THIS” THEN...

19. THE ACTION (“THAT”)

20. THE ACTION (“THAT”)

21. THE ACTION (“THAT”)

22. “INGREDIENTS”

23. THE ACTION (“THAT”)

24. REVIEW

25. 3 THINGS TO CONSIDER:
1. Frequency
2. Flexibility
3. Feasibility

26. THE KEY: GET SPECIFIC

27. CONSISTENT MESSAGING

28. CONSISTENT MESSAGING

29. WORK AROUND SERVICE LIMITATIONS

30. WORK AROUND SERVICE LIMITATIONS

31. WORK AROUND SERVICE LIMITATIONS
BEFORE
AFTER

32. KEEP THINGS IN SYNC

33. MAINTAIN CONSISTENT BRANDING

34. ARCHIVE CONTENT

35. ARCHIVE CONTENT

36. ARCHIVE CONTENT

37. IMPROVE INTERNAL COMMUNICATIONS

38. IMPROVE INTERNAL COMMUNICATIONS

39. AUTOMATE PHYSICAL WORLD

40. AUTOMATE PHYSICAL WORLD

41. AUTOMATE PHYSICAL WORLD

42. BROWSE FOR INSPIRATION

43. IFTTT’S LIMITATIONS
●
●
●
●
●
Triggers don’t happen in real-time
Some channels are missing
Some have more features than others
One account per channel
Channels sometimes break
(or disappear)

44. BUT...
It’s free!

45. LET’S KICK IT UP A NOTCH
www.zapier.com

46. CREATE A ‘ZAP’

47. PREMIUM APPS

48. TWITTER IS MORE USEFUL

49. ADVANCED FILTERING

50. ZAPIER’S PRIMARY LIMITATION

51. DON’T BE ANOTHER BLURRY FACE

52. HOW NOT TO BE A BOT
●
●
●
●
Use to supplement, not as a replacement
Enable notifications
Log in and interact with people
Don’t set it and forget it;
set it and check in on it.

53. SET UP TEST ACCOUNTS

54. THANK YOU.
JOE MORAN
@JoeSaidSo
#501TechNYC

55. AUTOMATE YOUR WAY TO SUCCESS
(WITHOUT BEING A BOT)
JOE MORAN
Communications & Technology Director,
True Colors Fund
@JoeSaidSo
#501TechNYC