2. OUR PROJECT

3. ORAL PROJECT
TOPIC
•Emotional
Marketing:
The Disney
Case
FORMAT
•Pictures in
slides,
optional
video

4. • To analyze Disney´s emotional impact and fixation
in children and adults
• To compare transformation of Disney with the
evolution society
• Identify the Disney´s strategy to be a emotional
brand and maintained it over time
OBJETIVES

5. • Due to the impact and reception given to
Disney after generations, we have the need
for research on the positioning and
advertising management that it has achieved
over the years, maintaining and transmitting
the same message
JUSTIFICATION

6. SECOND DRAFT
Brief
History of
Walt
Disney
The
Disney's
emotional
strategies
Beginnings
in
animation

7. THIRD DRAFT
Analysis of use and impact of emotional
strategies Disney
Analysis of internal modernization in Disney for
the proper management of their emotional
strategies
Using additional tools fully meet the objectives

8. Who is Walt Disney ?
- He had a lonely and
traumatic childhood
- He did not had parents
support.
That is the reason because
he use to dream awake and
to draw a lot.