3. Insight Reports A managed service Use 6Consulting’s knowledge, expertise and time Assess marketing, PR, sales or customer service
4. The difference Mass human analysis – 10,000+ conversations Experience: Crisis reporting Campaign impact assessment Year-plus reputation tracking Reporting across European territories and languages Expert analyst insight
5. Insight Reports for Markets Analysis across entire marketplaces 6-10 companies benchmarked over one quarter Strategic recommendations per quadrant
11. Sentiment tracking British Gas: cross-channel issues assisted Mid-band: ~-30%; affected by cross-media issues Underperformers: caught out by circumstances
13. Twitter engagement methodology Company’s Twitter CS accounts monitored across five working days in November 1,700+ Tweets assessed for response % and time #newTwitter used to track responses
14. Twitter engagement methodology Each company scored on scale of 1-10 for: Absolute amount of queries responded to Time delay in responding to original Tweet Compound score out of 20 recorded
15. Both amount and speed of responses critical Nearly half of conversations telecoms related Fashion retailers least discussed
16. Speed of response critical Large majority of responses occurred close to the first hour Rise in responses at around 24hr mark
18. Market Map Methodology Company’s Twitter CS accounts monitored across five working days in November 1,700+ Tweets assessed for response % and time #newTwitter used to track responses
