Vous êtes spécialisé-e dans le global mobility management? Gagnez du temps dans la gestion de vos projets en utilisant les réseaux sociaux ! Prenez la route des réseaux sociaux ! Nous vous proposons un “roadbook” sous forme de livre blanc pour prendre la route des réseaux sociaux et avancer vers une réelle stratégie. Un guide jalonné d’astuces, basé sur des exemples concrets et des statistiques récentes… Un outil facilement utilisable, clairement structuré et illustré ! Une solution “clé en main”, un premier pas vers du community management interne…

1. Social media & global mobility :
essential tips to manage expats
September 2012
A red hot chili paper
by Tessy ROCOUR
www.feel-content.com

2. What’s our white paper actually talking about ?
HR relocation specialists, you can gain time on
international projects by using social media in
a smart simple way. Through several
experiences, you’ll see
What is social media ? how global mobility
1.
Is it just Facebook ?
Twitter ? LinkedIn ?
Google+ ?
2. professionals and
expats are already using
social media.
You’re going to shortly
discover how micro-
After analyzing these
blogging, GPS-tracked
interviews and
and audiovisual
confront them to
3.
networks can also be
statistics, we’ve
useful in relocation
extracted relevant
management.
methods and best
practices for you !
www.company.com

3. Why our social media roadbook is a must-have ?
In the world of today, every company needs to be
open to international projects to develop its
activity by exporting products and skills, recruiting
talents, creating new branches or simply exploring
new markets and get inspired.
HR divisions must be at the edge of it ! If you’re
involved in global mobility, don’t pass your way !
Because it’s a path Our white paper will help you
lined by tips,
based on concrete examples understand how social media
and fresh stats…www.company.com can boost your business.

4. HR, what’s the challenge ?
What is “social media” ?
It’s about meeting people, working, sharing,... and getting info !
SOCIAL
Social media are online tools (websites) that allow you to contact MEDIA
people (family, friends, coworkers,... strangers), share content and
discuss about it.
Everyone knows Facebook but it’s not the only one and it’s not just
a personal data playground ! Most popular networks are different
all over the world and changing every day. THE
CHALLENGE
We’re going to give you some social media tips to improve
your work !
Managing people is the most sensitive point in the
everyday life of a company. You have to know them, to set
the rules, to be clear, understanding,… You also carry the
responsibility to treat each case with the same attention
and be efficient. So, building fast, adaptable and steady
www.company.com procedures is one of your most important tasks.

5. Enter the network…
Being social is having a vision, thinking a strategy !
• stop seeing it like a game
• use the most relevant media in each occasion
• share rich content
• trust the word-of-mouth info
• extend your network
• get testimonials
• grow your community
Social media are
as useful as a pen and As HR manager or HR officer,
you’ll find out
how to capitalize on it !
keep in mind social media
www.company.com are tools, not toys !

6. Here’s (still) the most popular
network. Surely, incoming expats
Google+
have a Facebook account. If people don’t catch the utility of
this social media yet, brands have !
If they want to keep it private, you
can create a group including all Here, you can recommend and
expats working in your company and share content from the web, follow
Facebook invite them to share just what they people and brands, group them in
want. This group could become the circles, share these circles and
good place to learn from each other discuss about business. You can
and spread news, tips and info for follow famous brands and people
the trailing spouse. to get inspired by some interesting
visuals.
LinkedIn
Here's a professional network where HR and expats are
really proactive. You can't miss it !
Don't hesitate to join groups about global mobility and
discuss with your pairs. Your profile is filled with pro
data and you need to know a new contact before being
www.company.com
connected, so, you can avoid a big part of useless info.

7. THE microblogging
Follow expat groups, HR news and other companies to
get fresh info.
If you prefer links to articles from blogs and websites,
choose Twitter. If you're more visual, choose Tumblr
and you'll discover hundreds of pictures !
Don't forget Be updated and
to create lists and
to use the # (hashtag) !
write short crushing messages,
www.company.com
enter the #world !

8. Twitter is the new black... It's easy to use, you can follow
who you want and it's quite addictive.
Twitter This is the best place to get a quick answer from users to
any question. « Hey @expats, #AirportTaxes in #Cairo
#Egypt ? CC @HRcompany » With 140 characters including
short links, abbreviations and weird symbols, you can
spread specific info, catch scoops and keep watching...
Tumblr
There are tumblr's about so much themes, it's like a
jungle !
This is more a private compromise between
photoblogging and microblogging but some companies
have an account and blog « seriously ». The best thing
to do first is to create a tumblr and share fun facts with
your team (using well-picked hashtags). You can also
follow some young bloggers' tumblr's to keep updated
on how generation Z communicates.
www.company.com

9. Share information
First, using audiovisual social media is more
interactive, more creative and sometimes more
suitable.
You can adapt your communication to people
who don't speak your language, can't (wholly
or partially) hear, talk or see because of a
handicap or aging.
These rich media networks
are also very intuitive and Everybody wants to gain time !
mobile optimized.
www.company.com Use audiovisual content.

10. Open A small picture is worth a thousand words...
your Working mostly with women, maybe trailing spouses ? Pin
eyes beautiful, inspiring and funny pictures ! Stats say Pinterest is
the girliest network.
Listen to learn Your corporate activity is about architecture, graphic arts,
It’s all about ambiance. travels ? Take pics with your mobile and Instagram your
company ! Adopt vintage and contextual filters, you’ll catch
Spotify and Deezer can help the attention of your collaborators.
you share cool playlists with
expats to help them
Wanna share pictures and protect them ? Get pro on Flickr !
understand the culture of
your country.
Soundcloud allows you to Video power
upload sounds like The most viral way to share info !
conferences and other
professional audio data. You can use the network you want. The most important
thing is to create a specific channel for your company and
publish short videos (40 seconds for a teaser to 12 minutes
max for a documentary). Professional videos will give
credibility to your brand and fun videos should be use to
www.company.com get in touch with the expat’s family.

11. Foursquare
Be there or be square !
In global mobility management, this
network should be the first to use.
Create an account for your company and
put every physical branch on the map to
allow collaborators to check-in !
You can leave tips to reach the place, like
and comment expats’ activity.
Rewarding the mayor of your company or
create special badges can be a funny way to
boost your community !
www.company.com

12. The user experience
A focus group of 20 people responded to our
survey in August 2012 :
• 5 HR specialists
• 3 expat network managers
• 2 online expat support platform leaders
• 10 expats
All results were collected
via social media Discover how people like you,
in less than one week !
expats and other experts
Do you still doubt their usefulness ?
www.company.com use social media !

13. Connected ?
Do the group have a professional use
No (2) of social media ?
Yes (18) Of course ! Only one person said
(s)he has no access to social media
at work and one expat doesn’t see
the utility of it.
Wich social
media do they
use at work ?
Tools for work
LinkedIn and
Facebook are
still the winners !
We thought
Yammer (social
intranet) could
be relevant but
we choose not to
talk about it
after analyzing
www.company.com results.

14. Favorite one
What do they do with it ?
• 16 get professional info
• 15 get / keep in touch with
upcoming or former coworkers
• 10 communicate in the name of
the company
• 10 are linked to relatives and
friends
• 8 relax
• 7 discuss with other HR / expats
• 5 work online on collaborative
projects
• 4 talk with other members of the
company
www.company.com

15. Online tool of their dreams…
• The ideal online tool ? A combination of all social
media and online identity (Tara Agacayak, expat)
• I’d like to read a blog about general HR practices,
not just in one country but comparative articles. As
an expat, the most difficult is to understand things
so common for people in the new country they’re
simply not expressed at all (Lilian White, expat)
What about building
Global mobility needs to begin
a big portal ? with simplicity and
Great challenge !
www.company.com
be less specific !

16. • A global talent pool with all info necessary,
split down by countries
• A tool that allows you to keep track of your
files (attaching email, sharing info documents,
etc.)
• Somewhere people can go to for information
about everything they need to know when
relocating around the globe
• A network where pro and private data coexist
but are clearly separeted
• A website that lists all procedures to respect
when arriving in Belgium
• A forum / group for expats in the same
neighbourghood to share tips
• A search engine that browse websites to get
info about events and activities around
www.company.com

17. General tips from users
• Check confidentiality settings
• Manage time spent on social media,
don’t waste it
• Keep in mind all is virtual and nothing is
private on the web
• Don’t say things you won’t say in real
life, think before writing
Complete
articles
about each social media
will be spread year round
www.company.com
on our blog !

18. 5 best practices to get info
1. Watch on Facebook, LinkedIn and Twitter, expats and
experts are there
2. Talk more about collaborators than yourself,
comment and like, help people,…
3. Let others share your own professional info easily
4. Learn to say thank you
5. Don’t forget other media
Goodie !
Colorful infographic !
Download it for FREE
www.company.com
on our website !

19. 5 tips to get in touch
1. Ask for recommendations before contacting people
2. Stay professional, separate your private accounts
3. Be active in HR and expat groups
4. Share rich content about global mobility
5. Follow pages of companies like yours on LinkedIn
Goodie !
List of expat groups
on LinkedIn !
www.company.com
Find it for FREE
on our website !

20. 5 strategies to build a community
1. Define the role of the mediator / facilitator
2. Interconnect your professional accounts and be
mobile to stay present and gain time
3. Have a regular and targeted use, choose the right
tools and build a media plan
4. Share info for your collaborators, not for you
5. Open and moderate discussions
Goodie !
Media plan !
Like and share our
www.company.com
Facebook page to get it !

21. Tessy ROCOUR
I Feel Content!
... and that's my brand new activity! At Feel Content agency, we help
companies build creative communication strategies including social
media, website content, mailing, etc.
Travel is a passion, a mindset, a way of life for me!
In the tradition of the traveler, after visiting more than 130 destinations
and being a community worker/hospitality manager for 10 years, now I
want to share my experience by helping expats and HR via social media!
More social media
www.feel-content.com
www.company.com

22. Special thanks to
• Stéphanie Sellier, expat network manager
• Georges Bolle, expat network manager
• Lilian White, expat
• Tara Agacayak, expat
• Carmen Millan Jimenez, expat
… and all other people who responded to the survey and helped me build this guide !
www.company.com