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WE THINK & BUY
GLOBAL CAMPAIGNS“
”Media strategy… Media planning… Media buying… Monitoring
Creativity, competitiveness, efficiency
Human sized, 100% independent, high flexibility
Unique tools
Tailor-made approach
International & Independent
12 hubs, 100% privately owned
Local teams with international expertise
International coordination in each hub
Active in more than 50 countries
A reference in the market
A team of experts
Full service
20 years of expertise
Unique references
Strong negotiation power
A team
Media strategy
Media planning and buying
Local adaptation
Campaign report
Paul Cahierre – President
paul.cahierre@comkeys.com
Philippe Bizot – C.E.O
philippe.bizot@mediakeys.com
Sandrine Rivière – Comkeys International
sandrine.riviere@comkeys.com
Guillaume Berger – Adkeys/Digikeys
guillaume.berger@adkeys.com
Néri Cahierre – Appkeys
neri.cahierre@appkeys.net
Area managers
France
Patrick Macret
North Europe
Elisa Bertuccioli
South Europe
Alessandra Cremonte
Maria Clotilde Spallarossa
Central Europe
Vincent Jäggi
Russia / Baltic countries
Ariadna Gulevskaya
China
Xuejing Bian
Korea
Sunkyung Choi
Japan
Sanae Kubota
APAC
Emilie Tisserand
MEA
Marie Parde
USA/Canada
Veronique Bressard
South America
Ana Ferreira
Nicolas De Sancy – Creative director
n.desancy@adkeys.com
Why Mediakeys
strategy – planning – buying - control
 From communication strategy to media strategy
Once defined the communication plan, objectives and target to reach, follows the study of the
competive scenery allowing us to be able to set the most suitable media mix.
 The planning and the control
Optimize the investment is the priority: the range of media and communication tools is always wider
and reaching the target may result in a difficult and costly operation.
Thanks to planning buying and control tools we can offer the best result at the right budget.
 A creative approach to the media
We built media plans which put together traditional solutions with innovation, whenerver possible with
a creative approach to the media usage. A winner mix to cross-media campaigns which overcomes
the static nature of traditional planning and get to the target’s heart.
Why Mediakeys
International and indipendent
 Global network of integrated media services
We plan and buy campaigns in over 70 countriesfor over 150 national and international clients. Side by
side to the Parisian headquarters we have local branches in Milan, Genoa, Zurich, New York, São
Paulo, Beijing, Tokyo, Singapore.
 Different markets = different needs
We have the expertise to manage with a real GLOCAL approach the budgets, optimizing and
boosting the effectiveness and the returns.
Thanks to our international network we can adapt the media plan to every single country, and supply
an efficient media mix according to the several cultural and formal bonds.
 An indipendend and slender agency
Our indipendence from big communication groups does not delimet us in the media choices and our
operative slenderness allow us to give quick answers custom built on the clients needs.
GLOBALAD : international media planning tool LOCALAD : Local communication monitoring tool
MULTI LOCAL COMMUNICATION EXPERT
 Unique tools developed in house to support local and international sites sourcing.
 Internally used by Mediakeys Teams as well as few clients such as Air France, L’Oréal,
Hyundai…
INTERNATIONAL MEDIA SPECIALIST FOR 20 YEARS
CREDENTIALS
Luxury
Fashion
Industry /
Technology
Tourism /
Airlines
Food & Beverages
Services
Automotive
LUXURY
Prada
Cartier
Alberta Ferretti
Yves Saint Laurent
Boggi
Versace
Hugo Boss
Bikkembergs
Angelo Marani
L’Oréal
Zadig & Voltaire
Longchamp
Ebel
Cinzia Rocca
Bvlgari
Shiseido
La Perla
Braccialini
Marco Bicego
Pasquale Bruni
Chronopassion
Lancôme
Ralph Lauren
Dolce&Gabbana
Ermenegildo Zegna
Richmond
Diane von Furstenberg
Parker
Coty
Amore Pacific
Pandora
FASHION RETAILERS
Police
Esprit
Converse
Forever 21
Uniqlo
Marks & Spencer
Lacoste
Miss Roberta
Pinko
Coccinelle
Liu Jo
The Bridge
Replay
Guess
The North Face
Rinascimento
Swarovski
Teddy
Janet & Janet
Kickers
Gap
G2000
La Senza
Wrangler
Geox
Timex
Piquadro
Natuzzi
Bourjois
TOURISM & ENTERTAINMENT
MSC Croisières
Deutsche Bahn
Swiss Air
Austrian Airlines
Air France
KLM
Lufthansa
China Southern airlines
ONMT (Moroccan tourism office)
Kenya tourism
Tourism Malaysia
Disneyland Paris
German wings
Emirates
BMI
Accor
Hilton
Mercure
Pullman
Sofitel
Novotel
Comune di Roma
Puerto Rico tourism
20th Century Fox
Singapore Zoo
FOOD / BEVERAGE
Absolut Vodka
Burger King
Nespresso
Remy Martin
Lavazza
Ethel Brew
Cifog
European union food promotion
Lotte Group
Heineken
Tiger Beer
SERVICES
AXA
LCL
ICBC
UOB
Novartis
UBS
Maybank
Malakoff Médéric
Banque Palatine
Banque Postale
Groupama
BNP Paribas
Banca Intesa
Banque Populaire
Société Générale
Ernst&Young
Amundi
Cap Gemini
Qatar Foundation
Aviva
Fedex
Skype
Bank of Communication
INDUSTRY
TECHNOLOGY
Whirlpool
Canton Fair
Siemens
Sanofi Aventis
Lilly
Miele
HTC
Blackberry
Arcelor Mittal
Emerson
Schneider
Nikon
Jereh Oil group
Alstom
Toshiba
Sanyo
HP
NEC
Samsung
Pixmania
General Electrics
M1
Tianwei
AUTOMOTIVE
Subaru
Mitsubishi
Ssangyong
Jaguar
Hyundai
Nissan
Fisker
KIA Motors
Lexus
Toyota
Over 100 clients top spender in the world
CASE STUDIES
Fashion – luxury – accessories – cosmetics – industry - technology
What: Jewels,
watches
From: Mediakeys Paris
via Zenith optimedia
Where: Switzerland,
USA…
What: Luxury
fashion &
accessories
From: Mediakeys
Italy
Where: USA, Hong
Kong, France,
Italy…
What: Jewels &
perfume
From: Mediakeys Itay
Where: France,
Germany, Italy,
Switzerland, UK, Russia,
China, HK
AND ALSO:
MONT BLANC: France
ALBERTA FERRETTI: Asia
PRADA: Germany, Italy
PANDORA: Singapore, China
Luxury and Fashion clients
What: men’s fashion
From: Mediakeys Itay
Where: France, Spain,
Italy
What: Luxury watches
From: Mediakeys Italy
Where: Italy, UAE,
Spain ecc
What: Luxury watches
From: Mediakeys
Paris
Where: UK, italy…
What: Luxury
fashion &
accessories
From: Mediakeys
France
Where: USA, Hong
Kong, France,
Italy…
What: Luxury watches
From: Mediakeys
Paris Via Zenith
optimedia
Where: Italy, russia…
DOLCE GABBANA, brand in the city
OBJECTIVE: Support new collection launches in the main international markets.
MEDIA STRATEGY: Dolce & Gabbana is one of our historical client. For over 8 years, we have accompanied this group by
monitoring worldwide OOH campaigns including big event banners, station dominations, original formats and also online
advertising.
ERMENEGILDO ZEGNA brand awareness
OBJECTIVE: build a solid brand awareness and help sell out activity during new collection launch
MEDIA STRATEGY: secure best quality networks in city centers in key cities as well, when available, big impactful and
prestigious locations
BREITLING – From Switzerland to Europe
London London
Italy Italy Italy
OBJECTIVE : image and awareness
MEDIA STRATEGY: Develop a major impact campaign to reach out current and potential consumers by using big event banners
for impact as well as Airport/Stations to reach a business target in premium locations.
TIMEX GROUP Versace e Ferragamo orologi
OBJECTIVE: brand awareness in key Italian and International markets.
MEDIA STRATEGY: planning which included impactful, unique, prestigious solutions in main airport hubs in Italy, Spain, UAE
TIME SPONSORSHIP ROMA FIUMICINO – SEGNALE ORARIO SU OLTRE 200 SCHERMI
MONT BLANC From Germany to the world
Beijing
BeijingParis
Singapore
OBJECTIVE: Reach the target close to point of sales and generate traffic
MEDIA STRATEGY: Given the objective and target selection of impactful and qualitative media in France and China.
Paris
OBJECTIVE: Help Jaeger Le Coultre to source most qualitative sites in key airports for luxury industry
MEDIA STRATEGY: Help Jaeger LeCoultre (Richemont Group) to secure key sites in Venice airport and in Moscow airport to reach a key
segment.
Italy Italy Italy
Russia Russia
JAEGER LECOULTRE From Switzerland to the world
SWAROVSKI From Austria to the world
Switzerland Switzerland Switzerland
NYC - USA Switzerland Switzerland
China - Revolution
OBJECTIVE : Be visible at an unmissable event in Switzerland, and branding in USA and China
MEDIA STRATEGY: In Switzerland the Swarovski campaigns were directly linked to the major Jewellery event , «Baselworld ». In USA
and China were secured iconic media.
BVLGARI From France to the world
Hong kong
Switzerland
Athens
Russia
Shanghai
Hong KongShanghai
OBJECTIVE : Support product launches.
MEDIA STRATEGY: tailor made campaigns according to each country own OOH specificities in order to be as impactful and
efficient as the available media solutions.
PANDORA From Denmark to Asia
Italy
France
Singapore
Macau
Macau
Singapore
Macau
Singapore
OBJECTIVE: Increase brand awareness in Singapore and Macau in the direct vicinity of key Point of Sales and Airport.
MEDIA STRATEGY: were chosen key positions in Singapore ION Orchard to promote Pandora ION shop for Christmas and Chinese
New Year; as well as In Venetain Hotel, Macau, with a direct deal with the hotel.
Macau
Fashion retail / accessories clients
What: Womenswear
From: Mediakeys
Italy
Where: France,
China, Germany,
Montenegro,
Switzerland, Serbia,
Slovenia, UAE
What: fashion
clothing retailer
From: Mediakeys US
Where: Austria,
Belgium, China,
France, Japan,
Spain.
What: Jeans,
Clothing &
Accessories for Men
and Women
From: Mediakeys
Paris
Where: France, Italy,
Germany Spain
What: Men's Clothes
Fashion
From: Mediakeys Itay
Where: France,
Germany, Italy,
Switzerland, UK, HK
What: fashion bags,
accessories,
From: Mediakeys
FRANCE
Where: Italy, Spain,
London, NYC
What: eyewear
From: Mediakeys
Italy
Where: Italy,
Germany
What: fashion bags,
accessories,
From: Mediakeys
ITALY
Where: Italy, Spain,
London, Germany
What: Jeans, Clothes
and accessories for
men & women From:
Mediakeys Paris
Where:,
Denmark,Germany
Italy, Sweden, The
Netherlands, Spain,
UK
AND ALSO:
COACH: from US to Asia
ALBERTA FERRETTI: from Italy to Asia
UNIQLO: From Tokyo to France
H&M: From Sweden to France
MOTIVI, GEOX, BIKKEMBERGS ecc
LONGCHAMP – From France to the world
NYC
NYC
Spain
OBJECTIVE: Promote sell-out with campaigns during collection launches
MEDIA STRATEGY: Twice a year Longchamp has product launches, and for the occasion they have the support of impactful
locations as close to the stores as possible in order to generate traffic. Media choice varies according to markets from event-
banners to classic formats located near the shops (coverage + visibility).
FURLA Quality & Impact
OBJECTIVE: support sell out activity during new collections launch.
MEDIA STRATEGY: planning with coverage&premium quality network. The must is quality to help raising brand image
When possible, planning includes big banners.
LIU JO From Italy to the world
Berlin
Paris
Paris
Paris
Paris
OBJECTIVE : support of store openings and launch of new collections
MEDIA STRATEGY: impactful branding on iconic media everywhere in the world (UAE, USA, France, Germany, etc..)
DIESEL visibility - impact
OBJECTIVE: support new eyewear lines collections launch and sells at POS
MEDIA STRATEGY: considering multi-brand distribution, the planning considered coverage & qualitative networks.
When possible and where coverage networks are not qualitative, the solution was big banners in city center.
OBJECTIVE: Forever 21 fast fashion US based company with over 470 shops in the county is pursuing his fast development in all
continents. Generate traffic is the priority with long queue lines for the opening of their mega stores,
MEDIA STRATEGY: with a profound knowledge of the local markets were identified the most important traffic flows in the vicinity to
the Forever 21 stores and secured the most impactful media in every city. In some cases were set 360° campaigns to match with
local media habits. We have covered over 40 shop openings so far; in Latin America, Asia, Europe.
OOH – Media and creative adaptations
Shanghai
RADIO – Media & production
CINEMA – Media & production
ONLINE (Display, Digital & social media / Bloggers sponsoring) PRINT
Belgium
FOREVER 21 – From USA to the world
FOREVER 21 – From USA to the world
Antwerp Copenhagen
Barcelona
Barcelona
Hong
Kong
Hong
Kong
Hong Kong
Paris
ParisParis
Hong Kong
Hong
Kong
Seoul
Shanghai
Seoul
RioMexico
Columbia
Panama
Liverpool Liverpool
Osaka
Nagoya
Costa Rica
Shanzhen
GUESS new collections launch
OBJECTIVE : communicate during the launch of new collections in Europe and help strengthen the brand awareness.
COMKEYS SOLUTION: impactful branding on iconic media in key European markets with wide range of media formats.
OBJECTIVE: Create a dominant position at Hong Kong Airport
MEDIA STRATEGY: built of a package with numerous locations to create one of the most impactful campaigns ever installed at
both departures and arrivals of Hong Kong airport.
COACH From USA to Hong Kong
BOGGI new collections launch brand awareness
OBJECTIVE: Brand awareness campaigns to straighten the brand’s image in key markets and help collection launches sell-out
MEDIA STRATEGY: Selection of the most iconic, qualitative and cost effective media
Hong Kong
Hong Kong
Luxemburg France - Cannes London
Geneve
Venice
OBJECTIVE: Create a bang in Europe key cities
MEDIA STRATEGY: Secure the most impactful banners in the Fashion & trendy districts of Amsterdam and London.
WRANGLER – From USA to Europe
RALPH LAUREN From the US to Europe
CONTEXT : In spring 2012, Polo Ralph Lauren chose outdoor advertising for the first time in Europe with Denim & Supply. Due to the
success of this campaign, they decided to renew the experience in the fall of 2012.
OBJECTIVE: improve the awareness of Denim & Supply in Europe
MEDIA STRATEGY: The network’s selection has been made in order to create exclusive campaigns targeting the shopping areas
and the AB1 population.
ZADIG & VOLTAIRE – From France to the USA
OBJECTIVE: support the various USA openings and boost the sales
MEDIA STRATEGY: Selection of the most strategic and impactful OOH package to promote the brands and the stores to drive
people to the stores and make the brand appear in the target top of mind.
H&M From Sweden to France
OBJECTIVE: Create footfall to H&M point of sales, with “out of the box” campaigns for the new collections.
MEDIA STRATEGY: Creation of new media together with local authorities for each campaign. H&M has been the first advertiser on
dozens of impactful Ooh displays in Paris.
AMBIENT MEDIA
DIGITAL & SOCIAL MEDIA
UNIQLO from Tokyo to Paris
OBJECTIVE : To launch the brand – in line with its flagship store opening – at the very heart of Paris. Our challenge was to find a new
way to drive as many people to the store and position the brand as a must have to all Parisians. Uniqlo, the famous Japanese
brand wanted to open stores in the very heart of Paris as part of their international development Launch two stores in Paris, one in
2009 and one in 2011 (la défense) to increase to awareness of the brand and make it a reference for the Parisian shoppers
MEDIA STRATEGY: Identify the most strategic and impactful OOH, digital and direct marketing supports in the Central Business
District of each key city.
Alberta Ferretti, Pinko, Bikkembergs, Geox, Motivi, Gap, ecc
Moscow
What: Jewels,
watches
From: Mediakeys Paris
Where: Switzerland,
USA…
What: perfume&cosmetics
From: Mediakeys US
Where: Us korea
What: Beauty retailer
From: Mediakeys Paris
Where:, Denmark,
Italy, Korea, Spain…
Cosmetic clients
What: perfume&cosmetics
From: Mediakeys Asia
Where: HK, China, Singapore
What: perfume&cosmetics
From: Mediakeys Italy
Where: Europe
Somerset Curved WallStation Media
Seoul
Oslo
Singapore
SeoulSeoul
Hong Kong
Seoul
Sao PauloHong Kong Rome New York
Oslo Barcelona
L’OREAL From France to the world
OBJECTIVE: Help L’Oréal travel retail teams to identify and secure best media spaces in top airports and top locations within city
centers
MEDIA STRATEGY: 20 years collaboration to optimize media coverage in key airports with main focus on duty-free / commercial plaza
areas.
CLARINS From France to USA
New York
OBJECTIVE : identify best formats in NYC for branding campaign
MEDIA STRATEGY: Secure OOH campaign at Lexington and Spring Street creating metro station dominations. The goal was to
focus on two main stations to reach commuters as well as create an impactful effect North Manhattan in the vicinity of
Bloomingdales and South close to fashionable shopping area of Soho.
Sao Paulo
Seoul
ESTEE LAUDER From USA to Korea
OBJECTIVE : Help getting key positions in Seoul Incheon duty free area facing fierce competition
MEDIA STRATEGY: tanks to our local Korean team was possible to take over key sites previously booked by Estee Lauder competitors.
Hong KongSingapore
AMORE PACIFIC – From Korea to the world
Hong Kong
Singapore
Hong Kong
Singapore
OBJECTIVE : Help Amore Pacific to take position in key Asian airports for the first time
MEDIA STRATEGY: Help secure Duty free digital networks in Singapore and Hong Kong for Sulwhasoo and Laneige. Our activity involved
planning and negotiating the media and also handling the creative adaptation for digital format.
OBJECTIVE: increase visibility and brand awareness in some European key markets
MEDIA STRATEGY: deployment of adv campaign in duty free proximity and impactful locations in city centers
VERSACE PARFUM From Italy to the world
What: industry service
From: Mediakeys
Paris via MPG
Where: Germany, UK,
Russia
What: industry
From: Mediakeys
Paris via OMD
Where: Germany
What: Technologies
From: Mediakeys
France
Where: France,
Spain, Netherlands,
Italy, Poland…
What: optics and
imaging
From: Mediakeys
Japan
Where: Brazil
What:
communication
industry
From: Mediakeys Inc
Where: Canada,
Germany, France,
Brazil, Spain
What: Photography
services
From: Mediakeys
France via Iriscom
Where: Spain
What: industry
services
From: Mediakeys Inc
Where: Australia,
Russia, Bahrain,
China, France,
Germany, India,
Malaysia,
Netherlands, Qatar,
South Korea, UAE, UK
AND ALSO:
WHIRLPOOL
SIEMENS
MIELE
HTC
BLACKBERRY
ARCELOR MITTAL
AIRBUS
HP
What: electronics
company
From: Mediakeys
Japan via Shinano
Where: France
COMKEYS – Industry / Technology clients
OBJECTIVE : After official pitch, help Samsung’s in house agency to create landmark OOH sites from scratch in key airports of 27 countries
in Europe as well in other key locations needing the help of a OOH specialist.
MEDIA STRATEGY: A literal invasion of outstanding sites across the major European airports from 3D outdoor special builds to indoor
structures such as the power poles, created from scratch by Mediakeys with the support of media owners and airport authorities.
Mediakeys also involved private landlords on the airport roads.
SAMSUNG From Korea to the world
Spai
n
Amsterdam
Amsterdam
Roma
Brussels
Warsaw
Warsaw
Oslo
Brussels Paris
Barcelona
The Hague
Rotterdam
Papua New Guinea Papua New Guinea
SAMSUNG From Korea to the world
BRIEF: In addition to its collaboration with Samsung In House agency Cheil Communication, Mediakeys supports Starcom with local buy –
identifying best OOH spaces in the more mature or the most challenging markets (as below in Papua New Guinea where Mediakeys
created sites from scratch).
OBJECTIVE: Boost sales and awareness
BRIEF/OBJECTIVE: increase brand awareness towards international target and attendees of most important tech events in Europe (Mobile
World Congress in Barcelona and CeBit in Hannover)
MEDIA STRATEGY: we suggested to include in their media plan the Airport which gather a powerful international client. So we
implemented a campaign inside major worldwide key airports planning flexible digital networks. This campaign allowed to reach
passengers many times through their airport journey and make sure that repetition created long-lasting impact. Regarding tech events
we recommended static and digital units in airport serving the events (Hannover & Barcelona) in order to make a strong impact on
international travelers flyng into these cities to attend the conference. We also planned giant banner right at the entrance of the
Hannover fair to create direct awareness on the p remises
WEBEX From Us to Canada and Europe
Spai
n
OBJECTIVE: Reach Business audience in Birmingham and Munich airports.
COMKEYS SOLUTION: Mediakeys identified the most relevant media to target B2B audience in selected airports.
TIANWEI From China to Europe
UK UK
Germany
NIKON From Japan to Brazil
OBJECTIVE : Advertise with a very simple ad in a key area of the Brazilian city
MEDIA STRATEGY: Long term banner head on one of the access road leading to the city center
CASIO From Japan to Dubai
OBJECTIVE : Set-up a landmark in Dubai
MEDIA STRATEGY: Mediakeys took over HSBC neon sign. Neon is visible from iconic Dubai harbour (old city) but also from surrounding
office towers.
OBJECTIVE : Promote the new Sanyo camera
MEDIA STRATEGY: newsstands advertising in Paris is one of the best media to reach pedestrians and car users at the same time. It offers
good visibility and dwell time.
SANYO From Japan to France
TOSHIBA From Japan to Europe
Germany UK
OBJECTIVE : Promote the phone of the Japanese brand in Europe
MEDIA STRATEGY: Big event OOH advertising to catch the target’s attention (columns Advertising, Taxis advertising…)
NTT From Japan to the world
OBJECTIV : Take position on key locations in London and Singapore airports
MEDIA STRATEGY: Mediakeys secured impactful sites in London, strategically located to reach B2B audience as well as a digital
network in Singapore – with few faces in the direct vicinity of the business lounges.
Singapore London
London
London
OBJECTIVE: Support NEC Japanese brand to take position on key impactful formats in Middle East and Africa.
MEDIA STRATEGY: Mediakeys managed to secure key & demanded sites at highly competitive rates within short leadtime.
South Africa South Africa
Dubai Dubai Dubai
Dubai
NEC From Japan to the world
M1 Global in Singapore
OBJECTIVE : Reach a multinational population with targeted campaigns to increase market shares for prepaid cards
MEDIA STRATEGY: Mix of several formats in specific malls / locations to target specific crowds (from India, Myanmar, etc…) for short
or long term contracts. Mediakeys also developped few sites from scratch with local authorities or private landlords.
SKYPE From USA to UK
OBJECTIVE: How to stand out in cluttered London?
MEDIA SOLUTION: Mix of several formats – Station branding, digital, airport, event banner with strong & short messaging
Hong Kong India
Bahrein
China UAE Moscow
OBJECTIVE : Emerson media agency was booking Emerson airport media through media owners directly for years, thinking to get access
to the best possible rates avoiding intermediaries.
MEDIA STRATEGY: First, Mediakeys enabled subsequent rates optimization, rethinking the negotiation process for the worldwide holding.
Then, Mediakeys took over OOH planning and buying for approx. 25 airports across the 4 continents, securing 2 campaigns per years for
the past 5 years.
EMERSON From USA to the world
OBJECTIVE: Take position during the Economic Forum in June 2013 in Yangon Airport with a last minute budget and very limited
timeline.
MEDIA STRATEGY: Comkeys developed billboards from scratch on the main road reaching the forum location within a challenging 3
weeks leadtime. The time to negotiate with the authorities and to build / install the billboard structures.
Yangon Naypyidaw
Naypyidaw
GENERAL ELECTRICS From USA to Myanmar
SANOFI From France to Europe
OBJECTIVE: Communicate about the brand during EASD congress in Sweden.
MEDIA STRATEGY: we identified the most relevant OOH location ( airport, airport road, city center) and also Taxis advertising to
reach the congress attendees during the event.
BACK
Hub agencies
AMERICAS
NORTH AMERICA
[REGIONAL HQ]
222 Broadway, 19th FL
New York, USA
SOUTH AMERICA
R. Artur de Azevedo 1767
Pinheiros
Sao Paulo, BRAZIL
EMEA
NORTHERN EUROPE / MEA
[REGIONAL HQ]
28, Boulevard Bellerive
Paris, FRANCE
SOUTHERN EUROPE
• Via Teodosia, 2/5
Genova, ITALY
• Viale Monza 91
Milano, ITALY
EASTERN EUROPE
Flughofstrasse 50
CH-8152 Glattbrugg
Zurich, SWITZERLAND
APAC
SINGAPORE
[REGIONAL HQ]
10, Winstedt Road, Block A#02-02
Singapore, SINGAPORE
CHINA
506, Building B, Jia Tai
International Mansion, 41 Middle
East 4th Ring Rd, Chaoyang
District, Beijing, CHINA
JAPAN
3F 3-22-3 Nishiazabu, Minato-ku,
Tokyo, JAPAN
HONG KONG
21F, The Phoenix, 23 Luard Road
Wan Chai, Hong Kong
Thank you

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Comkeys group 2015

  • 1. WE THINK & BUY GLOBAL CAMPAIGNS“ ”Media strategy… Media planning… Media buying… Monitoring
  • 2. Creativity, competitiveness, efficiency Human sized, 100% independent, high flexibility Unique tools Tailor-made approach International & Independent 12 hubs, 100% privately owned Local teams with international expertise International coordination in each hub Active in more than 50 countries A reference in the market A team of experts Full service 20 years of expertise Unique references Strong negotiation power
  • 3. A team Media strategy Media planning and buying Local adaptation Campaign report Paul Cahierre – President paul.cahierre@comkeys.com Philippe Bizot – C.E.O philippe.bizot@mediakeys.com Sandrine Rivière – Comkeys International sandrine.riviere@comkeys.com Guillaume Berger – Adkeys/Digikeys guillaume.berger@adkeys.com Néri Cahierre – Appkeys neri.cahierre@appkeys.net Area managers France Patrick Macret North Europe Elisa Bertuccioli South Europe Alessandra Cremonte Maria Clotilde Spallarossa Central Europe Vincent Jäggi Russia / Baltic countries Ariadna Gulevskaya China Xuejing Bian Korea Sunkyung Choi Japan Sanae Kubota APAC Emilie Tisserand MEA Marie Parde USA/Canada Veronique Bressard South America Ana Ferreira Nicolas De Sancy – Creative director n.desancy@adkeys.com
  • 4. Why Mediakeys strategy – planning – buying - control  From communication strategy to media strategy Once defined the communication plan, objectives and target to reach, follows the study of the competive scenery allowing us to be able to set the most suitable media mix.  The planning and the control Optimize the investment is the priority: the range of media and communication tools is always wider and reaching the target may result in a difficult and costly operation. Thanks to planning buying and control tools we can offer the best result at the right budget.  A creative approach to the media We built media plans which put together traditional solutions with innovation, whenerver possible with a creative approach to the media usage. A winner mix to cross-media campaigns which overcomes the static nature of traditional planning and get to the target’s heart.
  • 5. Why Mediakeys International and indipendent  Global network of integrated media services We plan and buy campaigns in over 70 countriesfor over 150 national and international clients. Side by side to the Parisian headquarters we have local branches in Milan, Genoa, Zurich, New York, São Paulo, Beijing, Tokyo, Singapore.  Different markets = different needs We have the expertise to manage with a real GLOCAL approach the budgets, optimizing and boosting the effectiveness and the returns. Thanks to our international network we can adapt the media plan to every single country, and supply an efficient media mix according to the several cultural and formal bonds.  An indipendend and slender agency Our indipendence from big communication groups does not delimet us in the media choices and our operative slenderness allow us to give quick answers custom built on the clients needs.
  • 6. GLOBALAD : international media planning tool LOCALAD : Local communication monitoring tool MULTI LOCAL COMMUNICATION EXPERT  Unique tools developed in house to support local and international sites sourcing.  Internally used by Mediakeys Teams as well as few clients such as Air France, L’Oréal, Hyundai…
  • 7. INTERNATIONAL MEDIA SPECIALIST FOR 20 YEARS CREDENTIALS Luxury Fashion Industry / Technology Tourism / Airlines Food & Beverages Services Automotive
  • 8. LUXURY Prada Cartier Alberta Ferretti Yves Saint Laurent Boggi Versace Hugo Boss Bikkembergs Angelo Marani L’Oréal Zadig & Voltaire Longchamp Ebel Cinzia Rocca Bvlgari Shiseido La Perla Braccialini Marco Bicego Pasquale Bruni Chronopassion Lancôme Ralph Lauren Dolce&Gabbana Ermenegildo Zegna Richmond Diane von Furstenberg Parker Coty Amore Pacific Pandora FASHION RETAILERS Police Esprit Converse Forever 21 Uniqlo Marks & Spencer Lacoste Miss Roberta Pinko Coccinelle Liu Jo The Bridge Replay Guess The North Face Rinascimento Swarovski Teddy Janet & Janet Kickers Gap G2000 La Senza Wrangler Geox Timex Piquadro Natuzzi Bourjois TOURISM & ENTERTAINMENT MSC Croisières Deutsche Bahn Swiss Air Austrian Airlines Air France KLM Lufthansa China Southern airlines ONMT (Moroccan tourism office) Kenya tourism Tourism Malaysia Disneyland Paris German wings Emirates BMI Accor Hilton Mercure Pullman Sofitel Novotel Comune di Roma Puerto Rico tourism 20th Century Fox Singapore Zoo FOOD / BEVERAGE Absolut Vodka Burger King Nespresso Remy Martin Lavazza Ethel Brew Cifog European union food promotion Lotte Group Heineken Tiger Beer SERVICES AXA LCL ICBC UOB Novartis UBS Maybank Malakoff Médéric Banque Palatine Banque Postale Groupama BNP Paribas Banca Intesa Banque Populaire Société Générale Ernst&Young Amundi Cap Gemini Qatar Foundation Aviva Fedex Skype Bank of Communication INDUSTRY TECHNOLOGY Whirlpool Canton Fair Siemens Sanofi Aventis Lilly Miele HTC Blackberry Arcelor Mittal Emerson Schneider Nikon Jereh Oil group Alstom Toshiba Sanyo HP NEC Samsung Pixmania General Electrics M1 Tianwei AUTOMOTIVE Subaru Mitsubishi Ssangyong Jaguar Hyundai Nissan Fisker KIA Motors Lexus Toyota Over 100 clients top spender in the world
  • 9. CASE STUDIES Fashion – luxury – accessories – cosmetics – industry - technology
  • 10. What: Jewels, watches From: Mediakeys Paris via Zenith optimedia Where: Switzerland, USA… What: Luxury fashion & accessories From: Mediakeys Italy Where: USA, Hong Kong, France, Italy… What: Jewels & perfume From: Mediakeys Itay Where: France, Germany, Italy, Switzerland, UK, Russia, China, HK AND ALSO: MONT BLANC: France ALBERTA FERRETTI: Asia PRADA: Germany, Italy PANDORA: Singapore, China Luxury and Fashion clients What: men’s fashion From: Mediakeys Itay Where: France, Spain, Italy What: Luxury watches From: Mediakeys Italy Where: Italy, UAE, Spain ecc What: Luxury watches From: Mediakeys Paris Where: UK, italy… What: Luxury fashion & accessories From: Mediakeys France Where: USA, Hong Kong, France, Italy… What: Luxury watches From: Mediakeys Paris Via Zenith optimedia Where: Italy, russia…
  • 11. DOLCE GABBANA, brand in the city OBJECTIVE: Support new collection launches in the main international markets. MEDIA STRATEGY: Dolce & Gabbana is one of our historical client. For over 8 years, we have accompanied this group by monitoring worldwide OOH campaigns including big event banners, station dominations, original formats and also online advertising.
  • 12. ERMENEGILDO ZEGNA brand awareness OBJECTIVE: build a solid brand awareness and help sell out activity during new collection launch MEDIA STRATEGY: secure best quality networks in city centers in key cities as well, when available, big impactful and prestigious locations
  • 13. BREITLING – From Switzerland to Europe London London Italy Italy Italy OBJECTIVE : image and awareness MEDIA STRATEGY: Develop a major impact campaign to reach out current and potential consumers by using big event banners for impact as well as Airport/Stations to reach a business target in premium locations.
  • 14. TIMEX GROUP Versace e Ferragamo orologi OBJECTIVE: brand awareness in key Italian and International markets. MEDIA STRATEGY: planning which included impactful, unique, prestigious solutions in main airport hubs in Italy, Spain, UAE TIME SPONSORSHIP ROMA FIUMICINO – SEGNALE ORARIO SU OLTRE 200 SCHERMI
  • 15. MONT BLANC From Germany to the world Beijing BeijingParis Singapore OBJECTIVE: Reach the target close to point of sales and generate traffic MEDIA STRATEGY: Given the objective and target selection of impactful and qualitative media in France and China. Paris
  • 16. OBJECTIVE: Help Jaeger Le Coultre to source most qualitative sites in key airports for luxury industry MEDIA STRATEGY: Help Jaeger LeCoultre (Richemont Group) to secure key sites in Venice airport and in Moscow airport to reach a key segment. Italy Italy Italy Russia Russia JAEGER LECOULTRE From Switzerland to the world
  • 17. SWAROVSKI From Austria to the world Switzerland Switzerland Switzerland NYC - USA Switzerland Switzerland China - Revolution OBJECTIVE : Be visible at an unmissable event in Switzerland, and branding in USA and China MEDIA STRATEGY: In Switzerland the Swarovski campaigns were directly linked to the major Jewellery event , «Baselworld ». In USA and China were secured iconic media.
  • 18. BVLGARI From France to the world Hong kong Switzerland Athens Russia Shanghai Hong KongShanghai OBJECTIVE : Support product launches. MEDIA STRATEGY: tailor made campaigns according to each country own OOH specificities in order to be as impactful and efficient as the available media solutions.
  • 19. PANDORA From Denmark to Asia Italy France Singapore Macau Macau Singapore Macau Singapore OBJECTIVE: Increase brand awareness in Singapore and Macau in the direct vicinity of key Point of Sales and Airport. MEDIA STRATEGY: were chosen key positions in Singapore ION Orchard to promote Pandora ION shop for Christmas and Chinese New Year; as well as In Venetain Hotel, Macau, with a direct deal with the hotel. Macau
  • 20. Fashion retail / accessories clients What: Womenswear From: Mediakeys Italy Where: France, China, Germany, Montenegro, Switzerland, Serbia, Slovenia, UAE What: fashion clothing retailer From: Mediakeys US Where: Austria, Belgium, China, France, Japan, Spain. What: Jeans, Clothing & Accessories for Men and Women From: Mediakeys Paris Where: France, Italy, Germany Spain What: Men's Clothes Fashion From: Mediakeys Itay Where: France, Germany, Italy, Switzerland, UK, HK What: fashion bags, accessories, From: Mediakeys FRANCE Where: Italy, Spain, London, NYC What: eyewear From: Mediakeys Italy Where: Italy, Germany What: fashion bags, accessories, From: Mediakeys ITALY Where: Italy, Spain, London, Germany What: Jeans, Clothes and accessories for men & women From: Mediakeys Paris Where:, Denmark,Germany Italy, Sweden, The Netherlands, Spain, UK AND ALSO: COACH: from US to Asia ALBERTA FERRETTI: from Italy to Asia UNIQLO: From Tokyo to France H&M: From Sweden to France MOTIVI, GEOX, BIKKEMBERGS ecc
  • 21. LONGCHAMP – From France to the world NYC NYC Spain OBJECTIVE: Promote sell-out with campaigns during collection launches MEDIA STRATEGY: Twice a year Longchamp has product launches, and for the occasion they have the support of impactful locations as close to the stores as possible in order to generate traffic. Media choice varies according to markets from event- banners to classic formats located near the shops (coverage + visibility).
  • 22. FURLA Quality & Impact OBJECTIVE: support sell out activity during new collections launch. MEDIA STRATEGY: planning with coverage&premium quality network. The must is quality to help raising brand image When possible, planning includes big banners.
  • 23. LIU JO From Italy to the world Berlin Paris Paris Paris Paris OBJECTIVE : support of store openings and launch of new collections MEDIA STRATEGY: impactful branding on iconic media everywhere in the world (UAE, USA, France, Germany, etc..)
  • 24. DIESEL visibility - impact OBJECTIVE: support new eyewear lines collections launch and sells at POS MEDIA STRATEGY: considering multi-brand distribution, the planning considered coverage & qualitative networks. When possible and where coverage networks are not qualitative, the solution was big banners in city center.
  • 25. OBJECTIVE: Forever 21 fast fashion US based company with over 470 shops in the county is pursuing his fast development in all continents. Generate traffic is the priority with long queue lines for the opening of their mega stores, MEDIA STRATEGY: with a profound knowledge of the local markets were identified the most important traffic flows in the vicinity to the Forever 21 stores and secured the most impactful media in every city. In some cases were set 360° campaigns to match with local media habits. We have covered over 40 shop openings so far; in Latin America, Asia, Europe. OOH – Media and creative adaptations Shanghai RADIO – Media & production CINEMA – Media & production ONLINE (Display, Digital & social media / Bloggers sponsoring) PRINT Belgium FOREVER 21 – From USA to the world
  • 26. FOREVER 21 – From USA to the world Antwerp Copenhagen Barcelona Barcelona Hong Kong Hong Kong Hong Kong Paris ParisParis Hong Kong Hong Kong Seoul Shanghai Seoul RioMexico Columbia Panama Liverpool Liverpool Osaka Nagoya Costa Rica Shanzhen
  • 27. GUESS new collections launch OBJECTIVE : communicate during the launch of new collections in Europe and help strengthen the brand awareness. COMKEYS SOLUTION: impactful branding on iconic media in key European markets with wide range of media formats.
  • 28. OBJECTIVE: Create a dominant position at Hong Kong Airport MEDIA STRATEGY: built of a package with numerous locations to create one of the most impactful campaigns ever installed at both departures and arrivals of Hong Kong airport. COACH From USA to Hong Kong
  • 29. BOGGI new collections launch brand awareness OBJECTIVE: Brand awareness campaigns to straighten the brand’s image in key markets and help collection launches sell-out MEDIA STRATEGY: Selection of the most iconic, qualitative and cost effective media Hong Kong Hong Kong Luxemburg France - Cannes London Geneve Venice
  • 30. OBJECTIVE: Create a bang in Europe key cities MEDIA STRATEGY: Secure the most impactful banners in the Fashion & trendy districts of Amsterdam and London. WRANGLER – From USA to Europe
  • 31. RALPH LAUREN From the US to Europe CONTEXT : In spring 2012, Polo Ralph Lauren chose outdoor advertising for the first time in Europe with Denim & Supply. Due to the success of this campaign, they decided to renew the experience in the fall of 2012. OBJECTIVE: improve the awareness of Denim & Supply in Europe MEDIA STRATEGY: The network’s selection has been made in order to create exclusive campaigns targeting the shopping areas and the AB1 population.
  • 32. ZADIG & VOLTAIRE – From France to the USA OBJECTIVE: support the various USA openings and boost the sales MEDIA STRATEGY: Selection of the most strategic and impactful OOH package to promote the brands and the stores to drive people to the stores and make the brand appear in the target top of mind.
  • 33. H&M From Sweden to France OBJECTIVE: Create footfall to H&M point of sales, with “out of the box” campaigns for the new collections. MEDIA STRATEGY: Creation of new media together with local authorities for each campaign. H&M has been the first advertiser on dozens of impactful Ooh displays in Paris.
  • 34. AMBIENT MEDIA DIGITAL & SOCIAL MEDIA UNIQLO from Tokyo to Paris OBJECTIVE : To launch the brand – in line with its flagship store opening – at the very heart of Paris. Our challenge was to find a new way to drive as many people to the store and position the brand as a must have to all Parisians. Uniqlo, the famous Japanese brand wanted to open stores in the very heart of Paris as part of their international development Launch two stores in Paris, one in 2009 and one in 2011 (la défense) to increase to awareness of the brand and make it a reference for the Parisian shoppers MEDIA STRATEGY: Identify the most strategic and impactful OOH, digital and direct marketing supports in the Central Business District of each key city.
  • 35. Alberta Ferretti, Pinko, Bikkembergs, Geox, Motivi, Gap, ecc Moscow
  • 36. What: Jewels, watches From: Mediakeys Paris Where: Switzerland, USA… What: perfume&cosmetics From: Mediakeys US Where: Us korea What: Beauty retailer From: Mediakeys Paris Where:, Denmark, Italy, Korea, Spain… Cosmetic clients What: perfume&cosmetics From: Mediakeys Asia Where: HK, China, Singapore What: perfume&cosmetics From: Mediakeys Italy Where: Europe
  • 37. Somerset Curved WallStation Media Seoul Oslo Singapore SeoulSeoul Hong Kong Seoul Sao PauloHong Kong Rome New York Oslo Barcelona L’OREAL From France to the world OBJECTIVE: Help L’Oréal travel retail teams to identify and secure best media spaces in top airports and top locations within city centers MEDIA STRATEGY: 20 years collaboration to optimize media coverage in key airports with main focus on duty-free / commercial plaza areas.
  • 38. CLARINS From France to USA New York OBJECTIVE : identify best formats in NYC for branding campaign MEDIA STRATEGY: Secure OOH campaign at Lexington and Spring Street creating metro station dominations. The goal was to focus on two main stations to reach commuters as well as create an impactful effect North Manhattan in the vicinity of Bloomingdales and South close to fashionable shopping area of Soho.
  • 39. Sao Paulo Seoul ESTEE LAUDER From USA to Korea OBJECTIVE : Help getting key positions in Seoul Incheon duty free area facing fierce competition MEDIA STRATEGY: tanks to our local Korean team was possible to take over key sites previously booked by Estee Lauder competitors.
  • 40. Hong KongSingapore AMORE PACIFIC – From Korea to the world Hong Kong Singapore Hong Kong Singapore OBJECTIVE : Help Amore Pacific to take position in key Asian airports for the first time MEDIA STRATEGY: Help secure Duty free digital networks in Singapore and Hong Kong for Sulwhasoo and Laneige. Our activity involved planning and negotiating the media and also handling the creative adaptation for digital format.
  • 41. OBJECTIVE: increase visibility and brand awareness in some European key markets MEDIA STRATEGY: deployment of adv campaign in duty free proximity and impactful locations in city centers VERSACE PARFUM From Italy to the world
  • 42. What: industry service From: Mediakeys Paris via MPG Where: Germany, UK, Russia What: industry From: Mediakeys Paris via OMD Where: Germany What: Technologies From: Mediakeys France Where: France, Spain, Netherlands, Italy, Poland… What: optics and imaging From: Mediakeys Japan Where: Brazil What: communication industry From: Mediakeys Inc Where: Canada, Germany, France, Brazil, Spain What: Photography services From: Mediakeys France via Iriscom Where: Spain What: industry services From: Mediakeys Inc Where: Australia, Russia, Bahrain, China, France, Germany, India, Malaysia, Netherlands, Qatar, South Korea, UAE, UK AND ALSO: WHIRLPOOL SIEMENS MIELE HTC BLACKBERRY ARCELOR MITTAL AIRBUS HP What: electronics company From: Mediakeys Japan via Shinano Where: France COMKEYS – Industry / Technology clients
  • 43. OBJECTIVE : After official pitch, help Samsung’s in house agency to create landmark OOH sites from scratch in key airports of 27 countries in Europe as well in other key locations needing the help of a OOH specialist. MEDIA STRATEGY: A literal invasion of outstanding sites across the major European airports from 3D outdoor special builds to indoor structures such as the power poles, created from scratch by Mediakeys with the support of media owners and airport authorities. Mediakeys also involved private landlords on the airport roads. SAMSUNG From Korea to the world Spai n Amsterdam Amsterdam Roma Brussels Warsaw Warsaw Oslo Brussels Paris Barcelona The Hague Rotterdam
  • 44. Papua New Guinea Papua New Guinea SAMSUNG From Korea to the world BRIEF: In addition to its collaboration with Samsung In House agency Cheil Communication, Mediakeys supports Starcom with local buy – identifying best OOH spaces in the more mature or the most challenging markets (as below in Papua New Guinea where Mediakeys created sites from scratch). OBJECTIVE: Boost sales and awareness
  • 45. BRIEF/OBJECTIVE: increase brand awareness towards international target and attendees of most important tech events in Europe (Mobile World Congress in Barcelona and CeBit in Hannover) MEDIA STRATEGY: we suggested to include in their media plan the Airport which gather a powerful international client. So we implemented a campaign inside major worldwide key airports planning flexible digital networks. This campaign allowed to reach passengers many times through their airport journey and make sure that repetition created long-lasting impact. Regarding tech events we recommended static and digital units in airport serving the events (Hannover & Barcelona) in order to make a strong impact on international travelers flyng into these cities to attend the conference. We also planned giant banner right at the entrance of the Hannover fair to create direct awareness on the p remises WEBEX From Us to Canada and Europe Spai n
  • 46. OBJECTIVE: Reach Business audience in Birmingham and Munich airports. COMKEYS SOLUTION: Mediakeys identified the most relevant media to target B2B audience in selected airports. TIANWEI From China to Europe UK UK Germany
  • 47. NIKON From Japan to Brazil OBJECTIVE : Advertise with a very simple ad in a key area of the Brazilian city MEDIA STRATEGY: Long term banner head on one of the access road leading to the city center
  • 48. CASIO From Japan to Dubai OBJECTIVE : Set-up a landmark in Dubai MEDIA STRATEGY: Mediakeys took over HSBC neon sign. Neon is visible from iconic Dubai harbour (old city) but also from surrounding office towers.
  • 49. OBJECTIVE : Promote the new Sanyo camera MEDIA STRATEGY: newsstands advertising in Paris is one of the best media to reach pedestrians and car users at the same time. It offers good visibility and dwell time. SANYO From Japan to France
  • 50. TOSHIBA From Japan to Europe Germany UK OBJECTIVE : Promote the phone of the Japanese brand in Europe MEDIA STRATEGY: Big event OOH advertising to catch the target’s attention (columns Advertising, Taxis advertising…)
  • 51. NTT From Japan to the world OBJECTIV : Take position on key locations in London and Singapore airports MEDIA STRATEGY: Mediakeys secured impactful sites in London, strategically located to reach B2B audience as well as a digital network in Singapore – with few faces in the direct vicinity of the business lounges. Singapore London London London
  • 52. OBJECTIVE: Support NEC Japanese brand to take position on key impactful formats in Middle East and Africa. MEDIA STRATEGY: Mediakeys managed to secure key & demanded sites at highly competitive rates within short leadtime. South Africa South Africa Dubai Dubai Dubai Dubai NEC From Japan to the world
  • 53. M1 Global in Singapore OBJECTIVE : Reach a multinational population with targeted campaigns to increase market shares for prepaid cards MEDIA STRATEGY: Mix of several formats in specific malls / locations to target specific crowds (from India, Myanmar, etc…) for short or long term contracts. Mediakeys also developped few sites from scratch with local authorities or private landlords.
  • 54. SKYPE From USA to UK OBJECTIVE: How to stand out in cluttered London? MEDIA SOLUTION: Mix of several formats – Station branding, digital, airport, event banner with strong & short messaging
  • 55. Hong Kong India Bahrein China UAE Moscow OBJECTIVE : Emerson media agency was booking Emerson airport media through media owners directly for years, thinking to get access to the best possible rates avoiding intermediaries. MEDIA STRATEGY: First, Mediakeys enabled subsequent rates optimization, rethinking the negotiation process for the worldwide holding. Then, Mediakeys took over OOH planning and buying for approx. 25 airports across the 4 continents, securing 2 campaigns per years for the past 5 years. EMERSON From USA to the world
  • 56. OBJECTIVE: Take position during the Economic Forum in June 2013 in Yangon Airport with a last minute budget and very limited timeline. MEDIA STRATEGY: Comkeys developed billboards from scratch on the main road reaching the forum location within a challenging 3 weeks leadtime. The time to negotiate with the authorities and to build / install the billboard structures. Yangon Naypyidaw Naypyidaw GENERAL ELECTRICS From USA to Myanmar
  • 57. SANOFI From France to Europe OBJECTIVE: Communicate about the brand during EASD congress in Sweden. MEDIA STRATEGY: we identified the most relevant OOH location ( airport, airport road, city center) and also Taxis advertising to reach the congress attendees during the event. BACK
  • 58. Hub agencies AMERICAS NORTH AMERICA [REGIONAL HQ] 222 Broadway, 19th FL New York, USA SOUTH AMERICA R. Artur de Azevedo 1767 Pinheiros Sao Paulo, BRAZIL EMEA NORTHERN EUROPE / MEA [REGIONAL HQ] 28, Boulevard Bellerive Paris, FRANCE SOUTHERN EUROPE • Via Teodosia, 2/5 Genova, ITALY • Viale Monza 91 Milano, ITALY EASTERN EUROPE Flughofstrasse 50 CH-8152 Glattbrugg Zurich, SWITZERLAND APAC SINGAPORE [REGIONAL HQ] 10, Winstedt Road, Block A#02-02 Singapore, SINGAPORE CHINA 506, Building B, Jia Tai International Mansion, 41 Middle East 4th Ring Rd, Chaoyang District, Beijing, CHINA JAPAN 3F 3-22-3 Nishiazabu, Minato-ku, Tokyo, JAPAN HONG KONG 21F, The Phoenix, 23 Luard Road Wan Chai, Hong Kong Thank you