For Saudi Arabian women 18 and older and their brothers, fathers, husbands and families who want these women to be able to drive without being stopped by police and pedestrians, and don't want to continue paying for taxis and chauffeurs, the Raqami Wali (Digital Guardian) is a Camera and 3G enabled GPS tracker that lets the "guardian" of a woman be able to receive real time location, audio and images from the cabin of the car, this way being able to provide protection and at the same time ensure their "purity" making sure they don't incur in inappropriate behaviors.

1. Raqami Wali
(Digital Guardian)
Technology Entrepreneurship
Second Project

2. Challenge
• With innovation and creativity change a bad idea into a great
one.

3. Disclaimer
• The “worst idea” that was assigned to our team touches on a
very delicate subject of equality between women and men on
the one side and respect for local cultures on the other.
• We’ve done our best to understand the complexities of the
topic, but we are not from the region.
• We, in no way, subscribe to the positions of segregation that
will be exposed.

4. Raqami Wali (Digital Guardian)
• For Saudi Arabian women 18 and older and their
brothers, fathers, husbands and families who want
these women to be able to drive without being
stopped by police and pedestrians, and do not want
to continue paying for taxis and chauffeurs, the
Raqami Wali (Digital Guardian) is a Camera and 3G
Product enabled GPS tracker that lets the "guardian" of a
woman be able to receive real time location, audio
and images from the cabin of the car, this way being
able to provide protection and at the same time
ensure their "purity" making sure they do not incur in
inappropriate behaviors.
• Fathers, Husbands and Brothers of Saudi Arabian
women above 18 who own a car.
• Fathers and Brothers of female students 18 and over.
Target • Families who own cars and have female members 18
and over and have to spend money on a private
chauffeur or taxis.

5. King Abdullah of Saudi Arabia
“I believe strongly in the rights of
women. […] in the rural areas, you will
find that women do drive. The issue
will require patience. In time I believe
that it will be possible.”

6. Saudi Scholars: “Haram!”
“They have to uncover their face to drive”
“They will go out more often”
“It will lead to the erosion of traditional
values, such as segregation”
“A woman should be with her father, brother
or guardian when away from home”
“The guardian should ensure the purity of
the woman for which he is a steward”

7. But wait!
• Gender segregation customs are violated when women are
forced to take a taxi!
• Your family may be wasting 30% of their income on taxis for
female members
• In a survey conducted by Women2Drive, an organization that
promotes Saudi women rights, 82% of 1239 respondents
would like to have their driver’s license
• Male private drivers are a frequent source of sexual
harassment
• How can you work and be productive if you are always
required to drive the women of your family around?
• How can we overcome this stalemate?

8. With Raqami Wali, the guardian will allways be able to virtually
acompany and safeguard the woman’s purity
•Camera: you will
always be able to
view the cabin in
real-time.

9. With Raqami Wali, the guardian will allways be able to virtually
acompany and safeguard the woman’s purity
•GPS: lets the
guardian know
where the woman
is. Sends alert if
she drives too
often or strays
from defined safe
zones.

10. With Raqami Wali, the guardian will allways be able to virtually
acompany and safeguard the woman’s purity
•Microphone: to
listen to the
cabin.
•And more!

11. Other Features
• Raqami Wali can be customized as the user prefers, setting a
travel perimeter allowed, driving frequence, etc
• On the other hand, the device can be configured to send
alerts in case of emergency
• Routes in the device can be watched simultaneously in a web
page with a login and a password.
• As a security support, every woman who uses Raqami Wali
must approve a rigurous driving course in order to get a
license to drive and an approval to use The Guardian
• With Raqami Wali, Saudi Arabian women can be safer!!

12. Team:
• Gregorio Escalona
• Juan González
• Nollymar Longa
• Ernesto Level
• Gerardo Monasterios
• Andrés Fleitas
• Thomas Woodard
Revised Business Model Canvas:
• http://linoit.com/users/tomwoods/canvases/Raqami%20Wali
%20-%20BM%20Canvas