1. PORCINI’S PRONTO
“Great Italian Cuisine Without The Wait”

2. BACKGROUND
 1969- Family oriented restaurant
 2010- 23 locations,954 employees,$94.3M
 Segments
 Fast Food
 Single location full service restaurant
 Full service chain restaurants

3. Problem Statement

4. PORCINI’ S PRONTO
CONCEPT
 Target customers on interstate
highway with table served meals at the
reasonable prices segment not
saturated potential to grow beyond
industrial average
 OPTIONS
 Carryout stores
 Catering
 Pronto

5. Value Drivers And Core
Competencies
Quality Food Innovative recipes
Fresh ingredients
Artful presentation
Rapid Service Hiring the right people
Quality training program
Wireless technology
Quick service
Value and convenience Priced lower than porcini
Location

6. Comparison of Growth
Options

7. Allows For Balanced Growth

8. Risks and Mitigation

9. How can Porcini grow its
business at > 5% in the
Domestic Market?

10. Thank You