1. A Crash Course on Creativity
Assignment 2
Lilith Avetisyan

2. Paying attention
Observation, insights and
opportunities

3. Observation in stores
This week the assignment was to observe several stores
and pay attention on everything.
So, in spite of temptation to observe more new
collections here are some insights that I have had.

4. I’m quite attentive because I’ve noticed a lot of
things much earlier

5. It is not allowed to take pictures
in stores in our city

6. I can be a paparazzi

7. A paparazzi with shaking hands

8. And if it is not allowed to take pictures in the
daytime It is possible to do it in the night time
…. And see a light bulb like this

9. And something familiar, huh? :/

10. And super glues near shelves with cosmetics
Just believe me

11. And here is the opportunity
Usually customers first move to the most spacious part of the store
and then continue to other parts of it.
So it can be used by merchandisers.

12. Observing the world
Is a
Food for thought