1. ©
D.Turrell
2011

2. So what’s it all about then?!
It
is
about
creatively
&
cohesively
combining
digital
with
physical
as
part
of
the
store
design
process
It
is
about
remotely
morphing
these
environments
so
that
they
become
culturally
relevant
to
those
within
it
Hello! It
is
about
creating
a
canvas
for
story
telling
environments
It
is
about
creating
a
uni9ied
experience
for
brand
activations,
promotions,
interactions
&
more
©
D.Turrell
2011

3. It’s not about!!
It
is
not
about
spamming
customers
with
intrusive
messages
It
is
not
about
using
the
latest
technological
gimmicks
It
is
not
about
overpowering
with
technology
No !
It
is
not
about
hanging
screens,
speakers,
or
Siree! !
the
latest
shizzle-­boom
around
the
place
and
hoping
for
the
best
It
is
not
all
about
content
©
D.Turrell
2011

4. So how does it work then?!
Step
1.
Tastefully
design
the
digital
canvas
into
your
store
design
(technology)
ight !
r ins
Step
2.
Tastefully
design
&
pro9ile
sound,
u s fo
Call
music,
visuals,
lighting,
scents
and
interactivity
for
the
immersive
environment
(content)
Call u
How! s for
insigh
Step
3.
Combine
the
content
and
technology
in
t !
a
creative
and
cohesive
way
(design)
Step
4.
Use
remote
scheduling
to
trigger
and
!
control
these
environments
(control)
us for insight
Call
©
D.Turrell
2011

5. Want a quick example?!
OK
,
as
they
say
‘you
have
to
be
there’,
but
here
is
a
small
example
for
a
fashion
store.
Picture
this:
You’re shopping in Tokyo and walk into an English
fashion apparel store !
Relevant posters and background music occasionally
synchronize to unveil quintessentially English themes,
creating a truly immersive brand experience!
short
video
here
Remotely
scheduling
environments
also
has
extremely
practical
uses.
Address
regions
for
proximity
events,
change
environments
based
on
seasons,
weather.
Tie
into
promotional
ABL
activity
&
create
two
way
interaction.
Yaaaay ! int at wil
l’
or y ou to pa
canvas f
‘it’s a creative
©
D.Turrell
2011

6. Who are we?!
We
are
a
network
of
experience
designers,
technologists,
system
integrators
&
manufacturers
addressing
the
link
between
digital
and
physical
environments.
We
nurture
‘considering
environments
as
a
whole’
thinking
to
help
create
perfect
experiences.
Driving
change
to
meet
the
goals
of
brands,
store
designers,
architects
and
marketeers.
who! We
work
directly
on
projects,
hold
workshops
and
educational
programs
that
integrate
design,
science
&
tech
disciplines
within
store
&
architectural
development.
©
D.Turrell
2011

7. We’ve
had
over
ten
years
experience
in
designing
9lag
ship
store
environments.
This
has
provided
us
with
the
insight
to
gracefully
guide
customers
through
surroundings
where
information
is
relevant
to
them,
within
an
ambience
that
they
connect
to.
+44 (0) 207 0606 808 !
Call!
us!!
info@embryo-­‐s.com
for
more
informa=on
©
D.Turrell
2011