Slides from presentation, Standing Out From The Crowd'. The journey of Wendy McDougall, Managing Director of Scottish based IT recruitment company 9-20 recruitment who develops own recruitment software, 'Firefish'.
2. Questions
Please direct all questions on Twitter
@wendymcdougall with the hashtag
#ThinkDigital
To be answered at the end of the session
3. Launched 9-20
recruitment
Began career in
IT recruitment
Finalist in
‘Entrepreneur of the
Year’ at Business
Awards for Scotland
9-20 doubles
staff numbers
Joined ScotlandIS
board
MD of 9-20
recruitment & Firefish
Software CEO
1998
2004
2007
2008
2009
2010
@WendyMcdougall
8. “I want more for my
money.”
“Recruitment costs are
too high.”
“Lots of irrelevant
CV’s.”
“I can’t see the work
that’s being done on
my role.”
Why don’t you
like us?
9. There are still challenges…
Skill shortages
Too long to hire
Can’t keep staff
10. How are we going to do that?
Web 2.0
Web 3.0?
Web 4.0?!
18. Question Time
Any further questions on using technology
in the recruitment process?
Contact me on:
Twitter:
@wendymcdougall
LinkedIn:
uk.linkedin.com/in/wendymcdougall
Presentation available at:
Slideshare.net
Notes de l'éditeur
9-20 turned over £1 million
Gap in the market for Scottish based IT recruitment specialist
32 IT recruitment companies (5 competitors – Approx £120m turnover)
IT Industry employs over 100,000 people (ScotlandIs)
The sector is worth £10 billion to Scotland economy (ScotlandIS)
The vision of 9-20 and where we wanted to be as a recruitment company
Culture of innovation
Creation of long term partnerships which shows our long term commitment to the sector
Use of digital recruitment software
Business Challenges /Pains
Need the right people - Can’t find the right staff
Too long to hire
IT skill shortages
Can’t keep staff - Lack of Talent Retention. We don’t feel that we can compete against the big guys. They keep nicking our staff!
So how are we going to both fix these problems and deliver the 9-20 vision?
We then researched the advances in technology, where it was going and how this could be applied to e-recruitment. Future of e-recruitment and growth of social recruitment. Advances of Web 2.0 – Web 3.0 web 4.0. Could see that the recruitment industry could benefit from web based software in the future.
There was clearly still a need but they didn’t like how we were doing it.
We had to reinvent the way recruitment services were being delivered.
Productised our service with the help of digital technology.
Big investment in development team
Constant race against time – Tasks took much longer than we planned
You have to have deep pockets - Once you start down that road you have to keep going
Trust your staff - Come from a background of managing a service business. Managing a technology product is different as you have to be able to have complete trust in the leader you put in charge of development. You could end up with the wrong technology. One that’s not scalable and would require having to be written all over again and then your investment would be lost.
Solutions to problems – What this allowed us to do
Risk / Reward
Increased visibility – Increased trust - Provided clients with a login for visibility – Allowed them to see what we were doing – Partnership approach (Assured Delivery – 3 month guarantee – Relating this to the use of our technology)
Increased branding - Created the 9-20 network to escalate clients brands onto a level playing field with the larger brands. (
Allowed us to decrease costs for clients (This is why we won back office award) Came up with quickpost & mini assured – If don’t want to pay full fee this gave them a cost effective way of getting candidates
Splitting the cost – Split them over 6 phases
3 months guarantee – Partnership approach
Reduced costs - Creation of cost effective services. Talent magnet for companies looking to do volume
Launched Firefish Software (Technology was award winning so we productised it out with 9-20 and began Firefish in January 2010)
Direct companies looking to do the recruitment themselves
Targeting Recruitment agency's
