1. THE FUTURE OF THE
MAGAZINE INDUSTRY

2.  The way people access
news, hobbies and
personal interests is
rapidly changing within
the media.
 The number of news
readers accessing reports
through the internet is on
the increase as more
‘traditional’ media, such
as television, newspapers
and the radio, are in
decline.
 (However the internet is
still the least common
approach to accessing
news reports.)

3. WILL THE INTERNET DESTROY THE MAGAZINE
INDUSTRY?
 It is argued that
however popular
and widely used the
internet is
becoming, it will not
extinguish
magazines.
 The magazine
industry will just
evolve...
(To suit its’ new market)

4. THE INTERNET AND MAGAZINES
 If magazines are going to evolve to suit their rival
media industries it seems they will have to
become available online.
 But most already have, by creating their own
websites where costumers can access
information online.
 Many magazines are now available to buy on
gadgets such as the Kindle.
 However is it all too little, too late?
 Magazine websites, for example gossip
magazines, are surely never going to be as big
or successful as the internets equivalent, such
as Facebook, Bebo and Myspace.
 Recent figures and statistics support this
suggestion.

5. IT ISN’T ONLY THE INTERNET THAT HAS
BECOME A THREAT THOUGH...
 Traditional media such as books, television and the
radio are also affecting the future of the industry.

6.  Teenage magazines used to be one of the most popular
types.
 However in recent years there has been huge decline, not
only, in the amount of magazines being sold, but, also in
the amount of different magazine labels that exist.
 (smash hits [2006] and TV hits [2007] are two of the Titles to
cease to exist.)
 They have been one of the most negatively affected by
traditional media and the internet.

7.  Books – such as the ‘Twighlight’ and ‘Harry Potter’ series have
become massive hits with teenagers of today. (31% of girls aged 11-
19 have read at least 10 books in the last year.)
 TV – More and more digital channels becoming available, for a
cheap price. Lots of these provide replacement for popular magazine
genres, Eg. Kerrang!
 Newspapers – Most newspapers cover celeb news which provides
replacement for many magazines (however this doesn’t apply to
teenagers who rarely buy/read newspapers.)

8. ADVERTISING
 Advertising is one of the most important aspects of the industry & it is
proven that magazine advertising is also one of the most enjoyed
kinds by audiences.
 ROPER PUBLIC AFFAIRS (2005): consumers are much more likely
to agree that advertising adds to the enjoyment level when reading
magazines (48%) in comparison to to TV (32%,) radio (36%,) or the
internet (21%.)
 And BIG RESEARCH found that consumers are less likely to
multitask when reading ads in magazines (only 40%,) and are much
more likely to be noticed/have attention paid to them (31%.)
 They are also the most trusted form of
advertising by the public with 1 in 5
readers trusting their contents.
(HEAREST MAGAZINES’
ENGAGEMENT FACTOR STUDY)
 The positivity of advertising within the
magazine industry holds out good hope
for its’ future.