Real in depth look at Pinterest and Google Plus and how they effect your site. By Chris Bennett of 97th Floor for #SOCOMX

1. Real Social Tactics
&
How They Effect SEO
Chris Bennett
@ chrisbennett

2. QuickTimeª and a
decompressor
are needed to see this picture.
http://youtu.be/AfyByLwiIe8

5. the best social traffic since...ever

6. infographics get no love on Pinterest

7. incorrectly sized graphic

8. ???
only 3k in traffic??

9. < 5,000 pixels
make them have to go to your website

10. pinterest eats it up!

11. right size. right traffic.

12. large title
easy to
read steps
get your format right

13. 30k repins – over 70k uniques

14. Posted by fastcompany; little activity
http://bit.ly/fastco-graphic

15. make it helpful. make it useful.

16. social sharing home run

17. killer traffic

18. good
bette
r
like digg 1.0 traffic, but better!

19. BEST
!!
1 ST piece

20. 2 nd & 3 rd
pieces
social traffic that converts

21. 10
days!!
increased growth month-over-month

22. primarily pinterest

23. and they build links, too!

24. tips!!

25. DIY & how to’s have shown the most success

26. use ubersuggest to mine for ideas

27. DIY & crafts
People
Photography
Technology
Weddings
create them with multiple categories in mind

28. push 2-3 times per day during peak hours

29. the key to successful, visual content

30. stop thinking “linkbait”
http://selnd.com/SEL-linkbait

31. start thinking “resourcebait”

32. use tineye to check for attribution

33. Google Plus is the current wild wild west
of SEO

34. Google leverages G+ why don’t you?

35. Google Plus is the current current wild
wild west of SEO

36. All of our testing has shown G+ and Facebook the
strongest SEO influencers, with G+ kicking in the
quickest.

37. Strengthen your backlinks with G+

38. Chris Bennett
chris@97thfloor.com
@chrisbennett