3. DA: 92 DA: 84
DA: 79
DA: 87 DA: 98
DA: 73
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Wednesday, April 17, 13
4. Provo Buzz decided to take advantage of the local hype rather than
just wait for the big announcement, they created timely content that
people would relate to. They took a bold stance and became the
only site on the web to predict Google Fiber in Provo and in return
they got links from several high authority websites.
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Wednesday, April 17, 13
5. Overview
Value
Repurposing Content
Vanity
Link Finding Tools
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Wednesday, April 17, 13
7. What is the difference?
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Wednesday, April 17, 13
8. Repurposing Content
Benefits
Increase # of back links
Increase visibility
Get more milage out of your content ideas
Appeal to a larger audience
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Wednesday, April 17, 13
9. Repurposing Content
Example #1 Infographic
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Wednesday, April 17, 13
25. Get the idea?
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26. Vanity
Example #1
Fan Art
Tagxedo
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Wednesday, April 17, 13
27. Vanity
Example #1
SLC|SEM
Fan Art
Tagxedo
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Wednesday, April 17, 13
28. Vanity
Example #1
Social Outreach
Building Relationships
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29. Vanity
Example #2
Top Lists
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30. Vanity
Example #2 Top Lists
Top 11 Coolest Places to Work in Seattle Top 10 Coolest Places to Work in Boston
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31. Vanity
Example #2 Top Lists
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Wednesday, April 17, 13
32. Vanity
Example #2 Top Lists
https://www.enterasys.com/company/industry-news.aspx
DA: 72 PR: 7 DmR: 5.69
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Wednesday, April 17, 13
33. Vanity
Example #2 Top Lists
http://synapse.com/newsroom/press/oc-tanner-11-coolest-companies-work-seattle
DA: 46 PR: 5 DmR: 4.49
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Wednesday, April 17, 13