Understand your options with respect to various social media platforms and which ones are likely to enhance your fundraising campaigns and philanthropy program in general.

1. BRIDGET BRANDT
D O N O R E X P E R I E N C E 1 0 1
W W W. D O N O R E X P E R I E N C E 1 0 1 . C O M
I N T R O V I D E O :
H T T P S : / / W W W. Y O U T U B E . C O M / W AT C H ? V = E 7 D E B L R C U S C
What’s Happening in Social
Media for Nonprofits

2. Just how complicated is social media??

3. Agenda
 Goals For Social Media
 Why We Do It
 How to Be Social
 Social Media Platforms
 Facebook
 Linked In
 Twitter
 Instagram
 Pintrest
 Google +
 HootSuite (Not a platform, but we will talk about them too.)
 Real World—Tips, Tricks, & Q/A
 Have Fun!!!

4. Advocacy
 Fact: Social Media is booming.
 Do your research to figure out on which social media channels your
supporters spend the most time. Start with Facebook, but you may
find your specific audience prefers something else, like LinkedIn,
Twitter, Google+, Pinterest, or Instagram. Meet them where they
are; don’t just join to join.
 Consider sites with a strategic advantage. Being on Google+ can help
your search rankings on Google.
 Before you hop on a new site, think about your level of performance
and engagement on your current sites. Evaluate whether you have
the time and content to truly succeed on each site.
 Remember that it’s okay to say goodbye. It’s actually better to leave a
social media platform altogether than have a page that’s neglected.
The Essential Guide to Social Media for Nonprofits Published by John Wiley & Sons, Inc. Copyright © 2014 by John Wiley & Sons, Inc
https://www.salsalabs.com/thank-you/social-media-ebook

5. So who is using social media & what sites?
As of September 2014:
•71% of online adults use Facebook
•23% of online adults use Twitter
•26% use Instagram
•28% use Pinterest
•28% use LinkedIn
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

6. Why does this matter for me?
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

7. Social Media—Make A Plan
 Prepare and Plan
 But keep it simple for
now
 Start from where you
are and improve every
year

8. How To Be Social
 Listen
 Gain insight into our “audience” donors, competitors, prospects, influencers.
 Google alerts and tools like Hootsuite
 Share
 Links to content on our blog, website: success stories etc.
 Events.
 Content from events, activities, successes: live tweet content, post something to Facebook, etc.
 Videos or pictures of events – presentations, parties, donors, partners, employees etc.
 Engage
 Make comments, respond to mentions of @yourhandle. Ask questions. Help others connect
online.
 Acknowledge
 Publicly recognize, give thanks, call out fans, followers, etc.
 Create
 Social media may be the engine for our marketing efforts, the fuel that powers it is CONTENT.
 Commit to creating content – your own blog posts, tweets etc.
 Promote
 Any actions that drive to our website.

9. ?
YOU
Create &
Publish
Quality
Content YOU
Invite,
Share,
Engage,
Acknowled
ge
“Users”
Share &
Content,
Create
Links
Sites get
traffic.
Donations
Increase
YOUR
“Rep” is
Reinforced
YOU
Measure
New Users
Discover
Organically
Online

12. Great Blog Example

13. Facebook

14. Facebook Tips
1. Fill out your profile completely.
2. Connect to donors, like minded orgs, partnerships, funders
3. Update your status.
4. Connect your page to your web page, remember the point is to drive
traffic to your site.
5. Add your events.
6. Ask people to like, post,
& comment.
7. Be FUN!

15. Linked In

16. Linked In Resources
Find:
• Board Members
• Employees
• Volunteers
https://nonprofits.linkedin.com/

17. Linked In Examples

18. Twitter

19. Twitter Tips
 Basic terms you should know
 RT – retweet, is acknowledgement
 MT – modified tweet (use when you edit text and RT)
 Via - use “via” for attribution and multiple acknowledgements
 @reply – public conversation
 Direct Message (DM) - private conversation
 Add value by sharing links to relevant, nonprofit,
specialty, etc… information.
 Content from events is a “value add”, latest
information, “news”, …

20. Twitter Tips
1. Be consistent with your
names.
2. Add a picture!
3. Use Hootsuite, etc. to organize
and manage.
4. Start by following and
listening.
5. Share and acknowledge.
6. Engage in conversations.

21. 6 Reasons to Use Twitter
1. Competitive intelligence “spy” on what other
nonprofits are doing.
2. Follow, listen and keep up with your donors.
3. Increase awareness.
4. Discover and follow up with funding opportunities.
5. Address service/program shortfalls rapidly
6. Generate leads when you post and share relevant
content and Twitter, you help to drive traffic to your
websites, increase SEO rankings …

22. Instagram

23. Examples
 @robinhoodnyc
For over 20 years, the
Robin Hood Foundation
has partnered with
programs that work to
end poverty in New York
City.
Using Instagram,
@RobinHoodNYC posts
photos from events,
fundraisers and
meetings that aid the
organization with its
mission.

24. Pintrest

25. Tip: Make sure pins lead back to your website.

26. Why does this matter to me?
 Pintrest =Women
Fact: By 2020, there will be 2 million more Boomer
women (age 65 – 74) than men Metlife Report on Boomers

27. Google +

28. Why use Google+
1. Improve Search Ranking
2. Improve Search Ranking
3. Improve Search Ranking
63,900 views

29. Hootsuite

30. Hootsuite (it’s free!)

31. Online Ads
Online Ads-
Hubspot E-book
http://offers.hubspot.com/essential-guide-
internet-marketing

32. L E T ’ S P U T T H I S K N O W L E D G E T O W O R K
A N D H E A R W H A T Y O U A R E D O I N G
Your Turn!

33. Conclusion
 Take action – Pick one or two ideas and
implement
 Only YOU can figure out what works for YOUR
organization

34. Q&A
Bridget L. Brandt
bridgetlbrandt@gmail.com
DonorExperience101.com