Nokia was founded in 1865 as a maker of pulp and paper and over the next century diversified into various industries including rubber and cables. In 1982, Nokia acquired Mobira, which became its mobile phones division, and in 1986 introduced its first mobile telephone. By 1998, Nokia had surpassed Motorola to become the world's largest mobile phone manufacturer, innovating through the introduction of digital cellular phones in 1993 and 3G phones in 2002. However, Nokia struggled in the late 2000s facing competition from Apple's iPhone and indifference in its top-level organization, falling from its dominant position.

2. THE BEGINNING…..
1865
• NOKIA IS FOUNDED AS A MAKER OF PULP AND PAPER
1915
• NOKIA SHARES ARE FIRST LISTED ON THE HELSINKI EXCHANGE
1967
• NOKIA MERGES WITH FINNISH RUBBER WORKS AND CABLE WORKS TO FORM NOKIA CORP.
1982
• NOKIA ACQUIRES MOBIRA WHICH LATER BECOMES THE NOKIA MOBILE PHONES DIVISION
1986
• COMPANY MARKETS INTERNATIONALLY THE FIRST NOKIA MOBILE TELEPHONE
1993
• THE FIRST NOKIA DIGITAL CELLULAR PHONE HITS THE MARKET
1998
• NOKIA SURPASSES MOTOROLA AS THE WORLDS NO.1 MAKER OF MOBILE PHONES
2002
• NOKIA INTRODUCES THE FIRST THIRD GENERATION COMPLIANT MOBILE PHONE

3. GROWTH
 Having dabbled in telecommunications in the 1960s, Nokia cut its
teeth in the industry by selling switching systems under license
from a French company, Alcatel.
 Nokia moved boldly into Western markets; it gained a listing on
the London exchange in 1987 and was subsequently listed on the
New York exchange.
 In October 1998, Nokia became the best-selling mobile phone
brand in the world.
 Nokia’s operating profit went from $1 billion in 1995 to almost $4
billion by 1999.
 The best-selling mobile phone of all time, the Nokia 1100, was
created in 2003.
 By the end of 2007, half of all smartphones sold in the world were
Nokia, while Apple’s iPhone had a mere 5 percent share of the
global market.

4. FALL OF NOKIA
• The partnership with Microsoft
• The competition from Apple
company
• The indifferences in the top level
organisation
• Lack of vision

5. REGAINING THE CROWN!!!
.
Took over
business
from
Microsoft Created
demand for
high quality
feature
phones
Launched
modern
version of
3310
Operations
in 70
markets
Sold
devices in
2,50,000
Retail
outlets
Featured
phones
according
to the
customer
wants

6. CONCLUSION
•TIME
•INNOVATION
•TECHNOLOGY