«Развитие творческих индустрий: ключевые тенденции, подходы и международный опыт (Британский опыт)»

1. «Development of the Creative
Industries: key trends, approaches
and the British experience»
Brook Horowitz
IBLF
Minsk, 16th July 2015
Проект «Развитие предпринимательства в креативных индустриях для процветания Беларуси» при поддержке Европейской Комиссии

2. • Why the Creative Industries?
• The Creative Industries in UK
• Why is the UK successful?
• The Creative Industries in Belarus?

3. • Some History…
– From state to free market
– From museums and libraries to information
revolution
– From patronage to entrepreneurship
– From Cultural Industries to Creative Industries,

4. From Rule Britannia…

5. From Rule Britannia… to Cool Britannia

6. The Creative Industries
as a Driver of Economic Growth
http://www.theworkfoundation.com/Assets/Docs/Creative_Industries_Chapter4.pdf

7. Employment and GVA
http://www.creativeindustriesfederation.com/assets/userfiles/files/CIF_Arts%20and%20Growth%5B3%5D.pdf

8. http://www.asef.org/projects/themes/culture/3095-asef-creative-economy

9. Intellectual
Property rights
and information
Funding and
investment
Education
Innovation and
creativity
Industrial policy
and employment
Exports and
competitiveness
Communications
and mass media
Gross Value Added
(GVA)
Standard of living
Growth

11. “The UK’s Creative Industries are recognised as world leaders
around the globe and today’s figures show that they
continue to grow from strength to strength. They are one of
our most powerful tools in driving growth, outperforming all
other sectors of industry and their contribution to the UK
economy is evident to all”.
Sajid Javid, Secretary of State for Culture, Media and Sport
Video of Minister Ed Vaizey on the importance of
the Cultural Industries for the UK:
https://youtu.be/MSPLh5jNcsw

12. 2020 Strategy
• ACCESS TO FINANCE – ensuring creative businesses
know how to raise funding
• EDUCATION & SKILLS – nurturing and supporting
diverse talent and skills for growth
• INFRASTRUCTURE – giving the UK one of the most
competitive communications infrastructures in the
world
• INTELLECTUAL PROPERTY – building robust public and
government support for copyright development and
protection
• INTERNATIONAL – expanding the UK’s trade and inward
investment in creativity
http://www.thecreativeindustries.co.uk/media/287538/create-uk-progress-update-mar-9.pdf
http://www.thecreativeindustries.co.uk/media/243587/cic_report_final-hi-res-.pdf

13. https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/39
4668/Creative_Industries_Economic_Estimates_-_January_2015.pdf

14. https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/39
4668/Creative_Industries_Economic_Estimates_-_January_2015.pdf

15. http://www.thecreativeindustries.co.uk/media/252528/ukti_creative_industries_action_plan_aw_rev_3-0_spreads.pdf

26. Why is the UK successful in the
Creative Industries?
1. The UK is export minded

27. Why is the UK successful in the
Creative Industries?
1. The UK is Export minded
2. The UK is an amplifier of global trends

28. Why is the UK successful in the
Creative Industries?
1. The UK is export minded
2. The UK is an amplifier of global trends
3. It is an open, attractive market for investment

29. Why is the UK successful in the
Creative Industries?
1. The UK is export minded
2. The UK is an amplifier of global trends
3. It is an open, attractive market for investment
4. It offers educational excellence

30. Why is the UK successful in the
Creative Industries?
1. The UK is export minded
2. The UK is an amplifier of global trends
3. It is an open, attractive market for investment
4. It offers educational excellence
5. It is an innovation nation

31. And what’s for the Future?
https://vimeo.com/123782396Future Fest Video:

32. How does this relate to Belarus?

33. Intellectual
Property rights
and information
Funding and
investment
Education
Innovation and
creativity
Industrial policy
and employment
Exports and
competitiveness
Communications
and mass media
Gross Value Added
Standard of living
Growth

34. Thank you!