Julián David Cortés-Sánchez - El Arte de Emprender por la Universidad del Rosario (The Art of Entrepreneurship by Universidad del Rosario)

The Art of Entrepreneurship
Julián David Cortés-Sánchez – Assistant Professor
Universidad del Rosario – School of Management
#ACBSPCancun - @jcortesanchez

Impression, Sunrise (1872)

Water Lily Pond (1899)

Are these paintings related to
each other?

Claude Monet
(1840 – 1926)

Monet’s failure path behind success
• He destroyed up to 500 paintings
• He lived in poor
• He wasn’t accepted by his colleagues/artists in
Paris
• Camille (his wife) suffered from tuberculosis since
1876 and the birth of their son weakened her
health furthermore. She died on September 5,
1879
• He suffered from cataracts
• He tried to commit suicide

Which were the entrepreneurial
competencies and skills Monet and
other artist developed in order to
overcome life-difficulties and achieve
success?

The Art of Entrepreneurship is a comprehensive educational strategy implemented
at the Universidad del Rosario School of Management, focused on strengthen
entrepreneurial competencies on the student community through art as a way of
career development and further success

Agenda
• The Art of Entrepreneurship (AoE)
• 11 entrepreneurial competencies of the AoE
• Curricular and extracurricular strategies for
entrepreneurial competencies strengthening
through art

The Art of Entrepreneurship (AoE)
Entrepreneurship goes beyond
establishing private
organizations; rather, it is a
lifestyle fostering the
generation of collective
value
Student community along with Mauricio Molano
– Board Member of Productos Ramo, one of
the most traditional and admired companies in
Colombia

The Art of Entrepreneurship,
aims to reinforce curricular
and extra-curricular
activities in order to develop
entrepreneurial
competencies on the student
community, as tools for
career development and
personal accomplishment Student community at the 3Day Startup -
URosario

Through this program, the
School of Management has
become a national pioneer
in blending art and
entrepreneurship into a
cultural ecosystem focused
on developing key lifetime
competencies Student community and mentors at the 3Day
Startup - URosario

1. Thinking outside the box – To see the world in a
different way
Juan Andrés Posada, cultural entrepreneur at the event: “Vive y
Siente” (Live and Feel)

2. Feel to live – Sense of the world
Fair of Entrepreneurship at the Universidad del Rosario Festival

3. The success in working with others – Sense of
otherness
Student community attending to a speech of Avis Jones DeWeever - Founder of the Exceptional
Leadership Institute for Women

4. Winning requires risk – Managing fear
Student community at Las Rocas de Suesca (Suesca Rocks) -
Eslacando el Riesgo (Climbing Risk)

5. To innovate in the simple things – Transforming
realities
Students at a prototyping workshop

6. Give of yourself without limits – Follow your
dreams
Álex Torrenegra speaking to the student community at El Sofá (The Sofa)
Founder of VoiceBunny - Innovator of the Year in Colombia - 2012 according to MIT

7. Learn from the past to create the future
Víctor Hugo Malagón at the Semana de Líderes Emprendedores
(Week of Entrepreneurial Leaders)

8. Persevere to grow
Mentes Valientes (Brave Minds): the Art of Entrepreneurship at
Santafé Mall, one of the biggest malls in Colombia

9. Open yourself to the world – Global thinking
Brunch and Learn with Javier Fernández Aguado – CEO of MindValue

10. The power of achievement – The light to get
what you want
Talk with Paula Galindo “Pautips” – Student of the Management School,
entrepreneur, and one of the most successful YouTubers in Colombia

11. Learn to reinvent yourself
Music show with Caneca’s Boys at MusicArte

Specific core
Social and economic context for
entrepreneurship
Professional environment training
Creative development
Entrepreneurship skills
Opportunities identification
Business creation I
Business creation II
Business creation III
Diversification core
Social and economic context for
entrepreneurship
Professional environment training
Creative development
Entrepreneurship skills
Opportunities identification
Intra-entrepreneurship
Social Entrepreneurship
Corporate entrepreneurship
Curricular strategy

Extracurricular strategy
• SoñArte
• MusicArte
• EmbarrArte
• ImprovShow
• CocinArte

"This world is but a canvas to our imagination"
Henry David Thoreau

Julián David Cortés-Sánchez - El Arte de Emprender por la Universidad del Rosario (The Art of Entrepreneurship by Universidad del Rosario)

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