Julián David Cortés-Sánchez - The Art of Entrepreneurship by Universidad del Rosario

1. The Art of Entrepreneurship by Universidad del Rosario School of Management
Julián David Cortés – Assistant Professor

2. #ACBSPCancun - @jcortesanchez
Impression, Sunrise (1872)
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3. #ACBSPCancun - @jcortesanchez
Water Lily Pond (1899)
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4. Are these paintings related to
each other?

5. Claude Monet
(Paris, 1840 – Giverny, 1926)
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6. Instant success?
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7. Monet’s failure (learning) path behind
success
• He destroyed up to 500 paintings
• He lived in poor
• He suffered from cataracts
• He wasn’t accepted by his colleagues/artists in
Paris
• Camille (his wife) suffered from tuberculosis since
1876 and the birth of their son weakened her
health furthermore. She died on September 5,
1879
• He tried to commit suicide
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8. Which were the entrepreneurial
competencies that Monet and other
artist developed in order to
overcome life-difficulties and achieve
success?

9. The Art of Entrepreneurship is a comprehensive educational strategy implemented
at the Universidaddel Rosario School of Management, focused on strengthen
entrepreneurial competencieson the student community through art as a way of
career development and further success
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10. Agenda
• The Art of Entrepreneurship (AoE)
• 11 entrepreneurial competencies of the AoE
• Curricular and extracurricular strategies for
entrepreneurial competencies strengthening
through art
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11. Agenda
• The Art of Entrepreneurship (AoE)
• 11 entrepreneurial competencies of the AoE
• Curricular and extracurricular strategies for
entrepreneurial competencies strengthening
through art
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12. The Art of Entrepreneurship (AoE)
Entrepreneurship goes beyond
establishing private
organizations; rather, it is a
lifestyle fostering the
generation of collective
value
Student community along with Mauricio Molano
– Board Member of Productos Ramo, one of
the most traditional and admired companies in
Colombia
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13. The Art of Entrepreneurship (AoE)
The Art of Entrepreneurship,
aims to reinforce curricular
and extra-curricular
activities in order to develop
entrepreneurial
competencies on the student
community, as mechanism for
career development and
personal accomplishment Student community at the 3Day Startup -
URosario
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14. The Art of Entrepreneurship (AoE)
Through this program, the
School of Management has
become a national pioneer
in blending art and
entrepreneurship into a
cultural ecosystem focused
on developing key lifetime
competencies Student community and mentors at the 3Day
Startup - URosario
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15. Agenda
• The Art of Entrepreneurship (AoE)
• 11 entrepreneurial competencies of the AoE
• Curricular and extracurricular strategies for
entrepreneurial competencies strengthening
through art
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16. Agenda
• The Art of Entrepreneurship (AoE)
• 11 entrepreneurial competencies of the AoE
• Curricular and extracurricular strategies for
entrepreneurial competencies strengthening
through art
#ACBSPCancun - @jcortesanchez 16

17. 1. Thinking outside the box – To see the world in a
different way
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Juan Andrés Posada, cultural entrepreneur at the event: “Vive y
Siente” (Live and Feel)
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18. 2. Feel to live – Sense of the world
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Fair of Entrepreneurship at the Universidad del Rosario Festival
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19. 3. The success in working with others – Sense of
otherness
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Student community attending to a speech of Avis Jones DeWeever - Founder of the Exceptional
Leadership Institute for Women
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20. 4. Winning requires risk – Managing fear
#ACBSPCancun - @jcortesanchez
Student community at Las Rocas de Suesca (Suesca Rocks) -
Eslacando el Riesgo (Climbing Risk)
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21. 5. To innovate in the simple things – Transforming
realities
#ACBSPCancun - @jcortesanchez
Students at a prototyping workshop
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22. 6. Give of yourself without limits – Follow your
dreams
#ACBSPCancun - @jcortesanchez
Álex Torrenegra speaking to the student community at El Sofá (The Sofa)
Founder of VoiceBunny - Innovator of the Year in Colombia - 2012 according to MIT
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23. 7. Learn from the past to create the future
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Víctor Hugo Malagón at the Semana de Líderes Emprendedores
(Week of Entrepreneurial Leaders)
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24. 8. Persevere to grow
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Mentes Valientes (Brave Minds): the Art of Entrepreneurship at
Santafé Mall, one of the biggest malls in Colombia
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25. 9. Open yourself to the world – Global thinking
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Brunch and Learn with Javier Fernández Aguado – CEO of MindValue
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26. 10. The power of achievement – The light to get
what you want
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Talk with Paula Galindo “Pautips” – Student of the Management School,
entrepreneur, and one of the most successful YouTubers in Colombia
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27. 11. Learn to reinvent yourself
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Music show with Caneca’s Boys at MusicArte
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28. Agenda
• The Art of Entrepreneurship (AoE)
• 11 entrepreneurial competencies of the AoE
• Curricular and extracurricular strategies for
entrepreneurial competencies strengthening
through art
#ACBSPCancun - @jcortesanchez 28

29. Agenda
• The Art of Entrepreneurship (AoE)
• 11 entrepreneurial competencies of the AoE
• Curricular and extracurricular strategies for
entrepreneurial competencies strengthening
through art
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30. Strategies
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31. Strategies
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32. Strategies
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33. #ACBSPCancun - @jcortesanchez
Specificcore
Social and economic
context for
entrepreneurship
Professional environment
training
Creative development
Entrepreneurship skills
Opportunities
identification
Business creation I
Business creation II
Business creation III Diversificationcore
Social and economic
context for
entrepreneurship
Professional environment
training
Creative development
Entrepreneurship skills
Opportunities
identification
Intra-entrepreneurship
Social Entrepreneurship
Corporate
entrepreneurship
Curricular strategy
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34. The Art of Entrepreneurship is a comprehensive educational strategy implemented
at the Universidaddel Rosario School of Management, focused on strengthen
entrepreneurial competencieson the student community through art as a way of
career development and further success
#ACBSPCancun - @jcortesanchez 34

35. "This world is but a canvas to
our imagination"
Henry David Thoreau