An Intro of Marketing and Sales from ACS Consultants (UK Based)

1. Marketing, Sales, Close

2. Advertising
VS
Marketing

3. Inbound
VS
Outbound

4. Lead Generation

5. What is Lead Generation?
 “ Lead generation is the process of attracting and
converting strangers and prospects into someone
who has indicated interest in your company's
product or service” HubSpot.
 Lead generation simply means, getting people
interested in your business so you can work on
converting them into a customer.

7.  Lead Generation creates much higher quality
relationships and more profitable, sustainable
customers.
 If a stranger shows authentic interest in your
business & comes to you, the quality of that
relationship is more natural and easy.

8. Inbound Lead Gen
VS
Outbound Lead Gen

9. Leads
vs
contacts

10. Tools for Lead Generation
 LinkedIn
 Facebook
 Instagram
 Twitter
 Landing pages

11. Sales

12. What is a Sale?
A sale is a transaction between two or
more parties in which the buyer receives
tangible or intangible goods, services, or
assets in exchange for money or service.

13. Sales
 Value
 Benefits
 Provide a Solution of a problem

14. Sales
 One Niche
 One Offer
 One Problem – One solution
 One Price
Be very specific – become a specialist NOT Generalist

15. Sales Funnels

16. Sales Funnel
Sales funnels or buying cycles are essential in lead
generation. If you are going to try and capture leads
you need to know what you are doing with it.

18. Prospecting

19. What is prospecting
Prospecting is the first step in the sales process,
which consists of identifying potential
customers/prospects. The goal of prospecting is to
develop a database of likely customers and then
systematically communicate with them in the hopes
of converting them from potential customers to
potential clients.

20. What is prospecting
The definition of sales prospecting is when
inside sales reps make outbound calls or send
outbound emails to leads in hopes of creating
opportunities for account executives. ... Instead,
they can spend their time selling to sales-ready
prospects that have been qualified
by sales development reps.

21. Lead
Prospect
Client

24. We help our customers to start security business and to achieve SIA-
ACS, ISO and other industry certifications. We offer complete
assistance from basic paperwork to all procedures required, to create a
simple and operational management system.
For more Info please Contact us at:
Contact Number: 44 789820 5035 (UK)
Email I.D: info@acs-consultants.co.uk
Website: www.acs-consultants.co.uk