If you are one of them who though SMS marketing is dead, this presentation would appear like a study tour to you. Here, you will learn how the potentiality of SMS marketing can assure you higher Return on Investment (ROI)
2. • We have reached in a digital era.
• Where time and attention span both have high
opportunity cost.
• Legacy marketing tactics and tools are now become
too inefficient.
Abstract
3. Type of content
■ Specific and shot
■ Offers, Notifications
■ Multilingual
■ Informative
■ Objective oriented
4. Global Exposure Range
■ 98% peoples opens SMS.
■ 3 minute is average response time.
■ Total number of global mobile phone user is 4.57
billion.
6. Competitive advantage
■ Cost efficient and effective
■ Highest exposure rate
■ Interactive
■ Highly customable and specific
■ Rapport building process with stack holders
■ Value creation and value chain development