Aenc tech 20.12 email marketing.pptx
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Aenc tech 20.12 email marketing.pptx
- 1. Through the Clutter Randall Graham www.qudeso.com
- 2. who we are Qudeso Branding & Marketing rgraham@qudeso.com www.qudeso.com
- 3. Search Email Web design Engine Marketing Optimization Management Social Print Managed Media Advertising Hosting what we do Qudeso Branding & Marketing rgraham@qudeso.com www.qudeso.com
- 4. Section 1 The Numbers
- 5. 77% of us want to get Marketing Messages via Email Email 77% Direct Mail 9% Text Messages (SMS) 5 % Facebook 4% Twitter 1% Mobile App 1% LinkedIn 0% * Research provided by Exact Target’s 2012 Channel Preference Survey email marketing Qudeso Most preferred method by customers rgraham@qudeso.com www.qudeso.com
- 6. 66% have made a purchase as a Result of Email Marketing Email 66% Direct Mail 65 % Telephone 24 % Facebook 20 % Text Message (SMS) 16 % Mobile App 1% Twitter 6% LinkedIn 4% * Research provided by Exact Target’s 2012 Channel Preference Survey email marketing Qudeso Most preferred method by customers rgraham@qudeso.com www.qudeso.com
- 7. Drive traffic to your website and increase Advertisement Value email marketing Qudeso Most preferred method by customers rgraham@qudeso.com www.qudeso.com
- 8. Section Prep Work 2
- 9. website + analytics 1. Visits 2. Unique Visitors 3. Pageviews – Important to Sponsors 4. Pages/visit 5. Average time on the stie 6. Pages most visited 7. Traffic from individual city/state 8. Where visitors landed from (email, Facebook, search engine, etc.) Your Website Qudeso Measure Everything rgraham@qudeso.com www.qudeso.com
- 10. Who to Use??? (Not MS Outlook) • iContact • Benchmark Email • Constant Contact • Pinpointe • GetResponse • Mailigen • Vertical Response • Mad Mimi • GraphicMail • Campaigner • GoDaddy • MailChimp • StreamSend • EmailBrain • Boomerang Email Services Qudeso Who To Use rgraham@qudeso.com www.qudeso.com
- 11. What are the Rules? 1. Must have permission to email them 2. Don’t use false or misleading header info 3. Don’t use deceptive subject lines 4. Identify the message as an ad 5. Tell recipients where you’re located 6. Tell recipients how to opt out 7. Honor opt-out requests promptly CAN SPAM Qudeso Know the rules rgraham@qudeso.com www.qudeso.com
- 12. Section 3 Maximizing Results
- 13. Treat it like Social Media 1. 90/10 Rule – 90% of your information should be welcomed by the reader • Educate them on the industry • Give them information that will help them be successful • Share articles from across the internet 2. Ask polling questions – stay in tune to the heartbeat of your audience – learn from them 3. Redistribute through social media channels What to Send Qudeso 90/10 Rule rgraham@qudeso.com www.qudeso.com
- 14. A Source of Revenue? 1. Use snippets of your blogs to post on your emails (click to read more) just like you do with social media • Drives significantly more traffic to your site • More traffic on your website = increase advertisement value 2. Promote members successes & affiliates’ excusive promotions What to Send Qudeso 90/10 Rule rgraham@qudeso.com www.qudeso.com
- 15. Setup Signups 1. Utilize your existing website traffic by adding a call to action 2. Add email signup APP to Facebook 3. Create segments to market to specifically: • Members • Business Sponsors • General Interest Database Qudeso Build a Quality Database rgraham@qudeso.com www.qudeso.com
- 16. Section 4 measure everything
- 17. Monitoring Traffic Properly could yield additional revenue Most platforms will display advanced data. Take advantage of the numbers. • # of Opens • # of Clicks • Times shared via social media channels • Geographic locations Compare data with: • Website traffic • Social Media traffic Our philosophy Qudeso measure everything rgraham@qudeso.com www.qudeso.com
- 18. measure + interpret + adjust In the digital marketing age we live in today, everything can be and should be measured. Take advantage of the numbers. • Website • Social Media • Email Marketing • Print Advertising • Video Advertising • Search Engine Marketing We all want the same thing: More People to talk to our philosophy Qudeso measure everything rgraham@qudeso.com www.qudeso.com
- 19. & www.qudeso.com
- 20. thank you www.qudeso.com
Notes de l'éditeur
- http://marketingland.com/77-percent-of-us-want-to-get-marketing-messages-via-email-theres-no-close-second-place-study-says-9420
- Email cannot be ignored. Sure Facebook and Twitter are really hot right now. But if you want to your members to do something (signup for a conference right then, answer a survey right then, respond to a message right then, Email is the most effective way.
- Email connot be ignored. Sure Facebook and Twitter are really hot right now. But if you want to your members to do something (signup for a conference right then, answer a survey right then, respond to a message right then, Email is the most effective way.