The document summarizes a webinar about marketing non-dues revenue webinars. The webinar speakers discussed low-cost marketing techniques like email, landing pages, press releases, blogs, and social media. They emphasized understanding the audience's interests and framing the webinar's value. Effective webinars can generate revenue from registration fees and recordings. Webinars are best seen as a complement to rather than replacement for in-person events.
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Marketing non-dues-revenue-webinars
1. Webinar
January 27, 2009
Marketing Non-Dues Revenue
Webinars
Executive Summary
Speakers: Ken Molay President
Webinar Success
Rick Olson CEO
KRM Information Services
Executive Summary produced for KRM by