Presentation given by John Smolak, APCo Director or Economic and Business Development, at the Appalachian Power Economic Development Forum held in Beckley, WV on May 16, 2013.

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Appalachian Power
Economic Development Forum
May 16, 2013
Tamarack Conference Center,
Beckley, WV
John J. Smolak
Director of Economic and Business Development

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Appalachian Power
Who We Are…
• Appalachian Power is a subsidiary of American
Electric Power (AEP)
– One of seven operating companies in 11 states and
one of the largest investor owned electric utilities in
the U.S.
• More than 1 million customers in Virginia, West
Virginia and Tennessee
• 2011 total revenue - $3.2 billion
• 2011 net income - $163 million
• Approximately 3,600 employees

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Appalachian Power
Who We Are…
• Most expansive
operating unit
within AEP
– 20,000 square
mile service
area
– Generating
capacity of
more than
8,000
megawatts

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Appalachian Power
Service Territory…

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Appalachian Power
Economic Development Program
Program of work focusing on three main areas:
– Business attraction
– Business retention and expansion
– Community relationships and assistance

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Appalachian Power
Business Attraction
• Collaborate with
economic development
allies on marketing
– Example: Data Center
Qualified Site Marketing
Program
• Encourage external
outreach & brand
awareness
• Promote economic
development rider
incentive

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Appalachian Power
Business Retention & Expansion
• Collaborate with economic development allies
and Appalachian customer service team on
existing customer growth and service reliability
• Promote Economic Development Rider –
available to existing customers
• Coordinate with Appalachian external affairs and
corporate communications on customer-related
service reliability

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Appalachian Power
Community Assistance
• Collaborate with economic development allies
on new industrial property development
• Lend financial support to feasibility, engineering,
master planning and environmental studies
• Provide financial support to economic
development allies for qualified training
programs

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In Summary…
In the end, it’s all about…
• Relationships
• Marketing
• Competitive Product
• Deal Closure
• Job Creation and Retention
• Capital Investment
• Capturing New Electric Revenue

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Questions and Comments?
John J. Smolak
Appalachian Power Company
540-985-2605 - office
540-598-1984 - cell
jjsmolak@aep.com
www.aeped.com