The document discusses how LuGus Studios focuses on innovative game technology by taking existing technologies that have been perfected through years of research, like augmented reality and computer vision, and adapting them or finding new applications for them to enter the consumer market as the processing power and public mindset allows for it, providing opportunities for small businesses to innovate and have a short time to market by building on top of established technologies.
6. The First Example
• Augmented Reality since 1990!
• Perfected through years of research
• Open source packages available
Why now?
• Processing power ++
• Rise of the Almighty Apple
• Mindset of the public
7. More Examples
• 1966: Ivan Sutherland invents the head-
mounted display
• 1915: E. Porter and W. Wadell do the first
red-green anaglyph tests
• 1989: Gameboy released
8. The Second Example
• Leap motion and Computer Vision
“It’s like Kinect for your hands!”
9. The Second Example
• Computer Vision since (before) 1982
• Perfected through years of research
• Only now entering consumer market
Why now?
• Processing power ++
• Nintendo Wii + Microsoft XBOX
• Mindset of the public
10. What I’m trying to say…
• Often huge gap between research
and consumer application
||
• Huge opportunities for small businesses
to “innovate“!
– Technology is perfected and available =
Short time to market
– It’s like magic to the public = Easy way in
11. What I’m trying to say…
• Nice example: Angry Birds
• Rovio made 50+ games!
• Took advantage of new platform
• Now best selling company!
• Stolen idea, simple code, excellent
execution!
12. What I’m trying to say…
• Games are leading the way
– Driving “consumer innovation”
– Extremely challenging and rewarding
I don’t want to be a researcher myself…
… but big thanks to all the researchers
out there!
In tech: everyone is on the front-lines