Tips how to improve every page of your website in order to get more leads and sales from the same amount of visitors. The tips are based on ab-tests.

1. Optimize every page of the
customer journey
Karl Gilis
@agconsult

2. Some of our clients

3. 1. Optimize the whole funnel

4. The funnel on most websites

5. How most people try to solve this

6. What usability & AB-testing is about

7. 35,4% more forms submitted

9. + 45,9% clicks on "Get a quote"
+ 15,6% clicks on "Book a test drive"

11. 78% more clicks

12. 2. Global lay-out & homepage
Sliders| Less marketing| Focus | Navigation

13. Sliders suck

16. 28% more clicks

17. 55% more clicks

19. + 835,5% more clicks on featured products
+ 178,1% more clicks on the 'personal mix'

20. Products or product categories?

22. + 188% more clicks
+ 75% more sales from homepage visitors

23. Less marketing, more action

26. Apple
Amazon

28. • 27,2% more clicks on the
contact button
• 46,0% more clicks on
Twinson
12,2% more clicks on these
product boxes
6,6% more clicks below the page fold

29. Focus

33. 23 times more people
use the dealer locator

34. Navigation

36. 56% more revenue

38. 20,3% more clicks on
navigation items
20,2% more clicks in the
content area
7,7% to 25,7% more
clicks on CTA's

39. 3. Category & list pages
More is more| Call to action | Button vs. Links | Bullet lists

40. 35% more sales

41. You really need a call to action

43. 72,3% more clicks to
product pages

44. 13,1% more clicks to
product pages

45. Buttons versus links?

47. 16,4% more clicks
4,9% more clicks
19,0% fewer clicks
26,8% fewer clicks

48. Bullet lists

50. 78% more clicks

52. 325% more clicks

53. 4. Product & detail pages
Remove clutter| Left vs. Right | Buttons | Persuasion

54. Remove clutter

55. 624,4% more newsletter subscribers

56. 60% more clicks on
one of these
"Recently published
articles"

57. 157% more clicks at the
bottom of the page

58. Left versus right

60. 25% more reservations

61. 217% more conversion

62. Positioning of the buttons

64. + 45,9% clicks on "Get a quote"
+ 15,6% clicks on "Book a test drive"

65. Repeat your CTA's at the bottom

67. 43,8% more clicks

68. Social can hurt sales

70. 11,9% more orders

71. CTA copywriting

72. 45% more sales

74. 14,3% more clicks

75. Combine these tips for better results

77. 51% more clicks on add to cart

78. Reassuring messages

79. 23,2% more conversion
19,4% more conversion

80. 5. Forms & check-outs
Remove clutter| Upselling | Reassuring messages

81. Remove clutter

83. 11,3% more clicks to
the next step

85. 11,4% more people continue to
the check-out page

86. Upselling?

88. 15,5% more clicks

89. Reassuring messages

90. 35,4% more forms submitted

91. Free bonus tip

92. Huur een specialist in
AGConsult
+32 9 335 22 73
karl@agconsult.com
www.agconsult.com