AH Copy

Stevenage, United Kingdom, Hertfordshire United Kingdom

Copywriting is a matter of understanding your clients' businesses, how they see themselves and how they want to BE seen, and of course their target audience. An ear for rhythm and turn of phrase, imagination and creativity are all vital of course, but worth little without some commercial nous and the ability to grasp complex concepts quickly. After several years as a corporate communications & PR specialist at Kier Group, I decided to concentrate on growing the copywriting business I'd previously run part-time. Inevitably, with a background in writing for a top ten building contractor, I still carry out a fair amount of copywriting for construction sector clients, including architects, c...