Lays out an online marketing strategy that incorporates social media.

1. Integrating Social Media into an
Comprehensive Online Marketing Strategy

2. The Reality of Marketing Strategies & Plans
• Many companies don’t have a clear marketing strategy or plan
• If there is a strategy is it written down and communicated?
• Social Marketing is added as a separate activity or not coordinated
• Is there a strategy for social media?
• Can separate strategies exist and be efficient and effective?
• A broken clock is still right two times a day
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3. Is your Online Marketing Grounded?
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4. A 50% or a 100% Marketing Strategy
Social Media by Itself Ignores
the
Impact of Back Links & Organic
Search Engine Traffic Driven by
SEO, SEM, and Content
Marketing
*While Social Media is a great Pull
Marketing technique, the way many
business use it is to Simply Push Sales
Messages to their communities
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5. The Engage 360 Blueprint
Social Media as
Part of a
Comprehensive
Online Marketing
Strategy
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6. Step 1: Develop a Strategy and Plan (OMS)
If You Don’t Know
Where You Are Going
How Do You Know
What to Do to Get
There?
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7. Step 2: Content Based on OMS
Somewhere Someone
is Searching for
Information to Solve a
Problem that Your
Product or Service
Addresses
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8. Repurposing Content
Leveraging New &
Existing Content Saves
You Time & Money and
Increases Back Links &
Indexable Pages
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9. Step 3: Buyer Focussed Website Based on OMS
Does Your Site
Address Your
Prospects Problems or
Does It Only Talk
About You?
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10. Step 4: SEO/SEM - Being Found Relevant
Control What You Can
Directly Impact;
Influence What You
Cannot Directly Impact
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11. Step 5: Geo-Targeted Social Communities
Leverage the Available
Tools to Build Targeted
Communities to
Engage with Prospects
and Customers
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12. Step 6: Syndicating Content
Each Piece of Content
is An Opportunity to
Share Value and Build
Your Brand
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13. Step 7: Measuring and Tracking
In the End the Only
Measurement that
Counts is ROI!
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14. The Take Away
• Develop an Integrated Online Marketing Strategy that Incorporates Social
Media
• Develop Content that Supports the Online Marketing Strategy
• Develop a Customer/Prospect Focussed Website based on the Online
Marketing Strategy
• Optimize Initiatives for SEO and SEM based on the Online Marketing
Strategy
• Build Geo Targeted Communities in Social Networks based on Online
Marketing Strategy
• Syndicate Content based on Online Marketing Strategy
• Track and Measure Results to Evaluate the Effectiveness of the Online
Marketing Strategy
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15. Integrating Social Media into a
Comprehensive Online Marketing
Strategy to Share Relevant & Valuable
Content to Engage Geo-Targeted
Communities and Be Found by
Prospects Searching for Answers,
Knowledge, or Entertainment.
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16. Be sure to keep up with the
Social Media Sonar blog
@ http://www.socialmediasonar.com
http://www.twitter.com/seanenelson | @seanenelson
http://www.linkedin.com/in/seannelson
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