Contenu connexe Similaire à Solving Complex Business and Technical Challenges Using Design Thinking (20) Solving Complex Business and Technical Challenges Using Design Thinking3. ELEVATOR PITCH OF DESIGN THINKING
INTRODUCTION
“Design thinking
is a humancentered approach to innovation
that draws from the designer's toolkit to integrate the needs of people, the
possibilities of technology, and the requirements for business success.”
—Tim Brown, president and CEO IDEO
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DESIGN THINKING
means…
…creating INNOVATION by
combining diverse PEOPLE,
creative SPACE and an
iterative APPROACH.
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INNOVATION Desirability + Feasibility + Viability.
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NO LONELY RESEARCHERS IN THEIR GARAGES.
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INTERDISCIPLNARY TEAMS OF T-SHAPED PEOPLE.
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INVEST IN TEAM-BUILDING This does not happen by itself.
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“ A Developer needs to be
curious and also develop
empathy for End Users ”
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WATCH AND OBSERVE – Conduct Interviews
§ Look for details
§ Capture the atmosphere
§ Be curious and talk to people
§ Take photos and notes
§ Speculate: what if… ?
§ Buy things, do things
§ Collect artifacts
§ Write down your impressions
§ Be polite and do not disturb
§ Act as a guest
§ ! ASK Open Ended Questions !
DESIGN THINKING APPROACH
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WHY DEFINE POINT-OF-VIEW? ©
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Address the right question …and create the right solution
REMINDER We still need to re-focus and make choices.
PROBLEM SPACE SOLUTION SPACE
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BRAINSTORMING RULES.
BUILD ON THE IDEAS OF OTHERS
FAIL
EARLY
AND
OFTEN
THINK
USER-‐CENTRIC
DEFER
JUDGEMENT
STAY
FOCUSED
ON
TOPIC
BE
VISUAL
GO
FOR
QUANTITY
ONE
CONVERSATION
AT
A
TIME
GO
FOR
WILD
IDEAS
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WWHW
What is a prototype?
§ Prototypes may show how something
looks, feels, or works.
§ Prototypes make things tangible.
§ “Failure” of a prototype is simply a way of
understanding and improving.
Why prototyping?
§ Develop and iterate ideas.
§ Ensure early and regular feedback.
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What is a prototype?
Why protoyping?
The best way to experience
an experience is to
experience it...
31. TYPES OF PROTOTYPES
1. Physical
2. Paper (e.g. wireframes)
3. Storyboards
4. Acting
5. Dark Horse Prototype
6. Critical function prototype
7. Experience
8. Technical Prototypes (e.g. in software)
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33. Why Test?
• To gather early feedback from users, stakeholders and experts,
to be able to iterate
• To learn about your ideas strengths and weaknesses
• To fail early
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