Ways to integrate social media into chapter communications.

1. getting social
ways to integrate social media
into chapter communications

2. Lisa Holmes
President, AIGA Portland
president@portland.aiga.org

3. social tools
website
resource sharing
process tools

4. Facebook Community Page

5. Facebook strategy
Facebook Community Page vs. Group
goal: show that AIGA Portland is hub
of info and inspiration for the Portland
design community
» volunteer spends 2-3 hours per week
» posts 5 times per week
» checks in on account daily

6. Facebook strategy
promote
AIGA Portland
events

7. Facebook strategy
promote
community
events

8. Facebook strategy
inspire

9. Facebook strategy
create dialog

10. Facebook strategy
create dialog

11. Facebook strategy
Timeline:
showcases
history of the
chapter

12. Twitter

13. Twitter strategy
follow local designers, AIGA chapters,
design community
» volunteer spends 2-3 hours per week
» tweets 5-10 times per week
» checks in on account daily
use hashtags for events
#dmob #aigadigi #pdxshift
#studiotours #PortfolioDay

14. Twitter strategy
promote
AIGA Portland
events

15. Twitter strategy
keep people
informed

16. Twitter strategy
community
support

17. LinkedIn Group

18. LinkedIn strategy
LinkedIn Group vs. Company
goal: be where discussions take place
» volunteer spends 2-3 hours per week
» posts 2 times per week
» checks in on account daily
» approves members for Group

19. LinkedIn strategy
promote
AIGA Portland
events

20. LinkedIn strategy
promote
community
events

21. LinkedIn strategy
enable dialog
in the design
community

22. LinkedIn strategy
criteria for
members:
design
community

23. communications process
Communications Chair (board member)
» Website Director
» Email Director
» Facebook Director
» Twitter Director
» LinkedIn Director
» Blog Director
» Flickr Director
» Copywriters

24. communications process
event planning:
Programming Chairs (board members)
» Event Directors
» dMob (networking)
» Digital Dialogues
» Studio Tours
» Design for Good events
» Sustainability events
» Portfolio Day

25. communications process
connecting to the design community:
Partnership Chair (board member)
» Partnership Committee

26. communications process
Basecamp:
event promotion
process

27. communications process
Basecamp:
initial event
copy process

28. communications process
Wufoo form

29. communications process
Wufoo form

30. communications process
Wufoo form

31. communications process
Wufoo form

32. communications process
Wufoo form

33. communications process
Basecamp:
weekly
talking points

34. resource sharing: Flickr

35. resource sharing: Flickr

36. resource sharing: Vimeo

37. resource sharing: Slideshare

38. Thank you!
questions?
president@portland.aiga.org