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Demystifying Social Media Israel Carunungan Vice President of Marketing The Bozzuto Group April 30, 2009
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MYTH:  Social Media Is Just a Fad
MYTH:  Social Media Is Just a Fad If I ignore it, it’ll go away It’s a two-way dialogue now We no longer have exclusive control of the message I’m scared people will say bad things about my property
MYTH:  Social Media Generates Leads Like the ILSs LEADS LEASES APARTMENT LISTING Subscription Model Locator Services
Marketing from the Inside Out BOZZUTO EVANGELISTS RESIDENTS SOCIAL MEDIA Online Communities Blogs/Microblogs Photo & Video Sharing Peer Reviews Social Networks Long Tail Marketing Online Referral
Customer Interaction Resident Surveys Proactive Onsite Approach Word of Mouth / Resident Referral Resident Retention Happy Bozzuto Resident
MYTH:  Social Media Is Easy “ Set it and Forget it!”
MYTH:  Social Media Is Easy Community News Resident Events Neighborhood Activities Resident Posts, Photos, Videos, Updates, Updates, Updates
MYTH:  Social Media Is Easy ,[object Object],[object Object],[object Object],[object Object],And It Ain’t a Magic Bullet Either
FACT:  Social Media is Full of Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACT:  Social Media is Full of Opportunities
Israel Carunungan [email_address] http://twitter.com/MktgGuru http://www.linkedin.com/in/israelcarunungan

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"Debunking Social Media" - Israel Carunungan (Bozzuto) - Apartment Internet Markering Conference 2009

  • 1. Demystifying Social Media Israel Carunungan Vice President of Marketing The Bozzuto Group April 30, 2009
  • 2.
  • 3.  
  • 4. MYTH: Social Media Is Just a Fad
  • 5. MYTH: Social Media Is Just a Fad If I ignore it, it’ll go away It’s a two-way dialogue now We no longer have exclusive control of the message I’m scared people will say bad things about my property
  • 6. MYTH: Social Media Generates Leads Like the ILSs LEADS LEASES APARTMENT LISTING Subscription Model Locator Services
  • 7. Marketing from the Inside Out BOZZUTO EVANGELISTS RESIDENTS SOCIAL MEDIA Online Communities Blogs/Microblogs Photo & Video Sharing Peer Reviews Social Networks Long Tail Marketing Online Referral
  • 8. Customer Interaction Resident Surveys Proactive Onsite Approach Word of Mouth / Resident Referral Resident Retention Happy Bozzuto Resident
  • 9. MYTH: Social Media Is Easy “ Set it and Forget it!”
  • 10. MYTH: Social Media Is Easy Community News Resident Events Neighborhood Activities Resident Posts, Photos, Videos, Updates, Updates, Updates
  • 11.
  • 12.
  • 13. FACT: Social Media is Full of Opportunities
  • 14. Israel Carunungan [email_address] http://twitter.com/MktgGuru http://www.linkedin.com/in/israelcarunungan