5. MYTH: Social Media Is Just a Fad If I ignore it, it’ll go away It’s a two-way dialogue now We no longer have exclusive control of the message I’m scared people will say bad things about my property
6. MYTH: Social Media Generates Leads Like the ILSs LEADS LEASES APARTMENT LISTING Subscription Model Locator Services
7. Marketing from the Inside Out BOZZUTO EVANGELISTS RESIDENTS SOCIAL MEDIA Online Communities Blogs/Microblogs Photo & Video Sharing Peer Reviews Social Networks Long Tail Marketing Online Referral
8. Customer Interaction Resident Surveys Proactive Onsite Approach Word of Mouth / Resident Referral Resident Retention Happy Bozzuto Resident
9. MYTH: Social Media Is Easy “ Set it and Forget it!”
10. MYTH: Social Media Is Easy Community News Resident Events Neighborhood Activities Resident Posts, Photos, Videos, Updates, Updates, Updates