Online Leasing Has Arrived

Online Leasing Has Arrived Jake Harrington, On-Site.com Kristy Simonette, Camden Property Trust Mark Van Tilburg, Archon Residential Management

What has the web changed? ,[object Object],[object Object],[object Object],[object Object]

Who’s renting? 78% have computers at home 66% have an internet connection from home 74% use a computer at work 80% of residents pay bills online 2nd highest renewal impact: online/automatic rent payment 56% prefer to communicate through email Multifamily Executive, March 2008

Do we get it? 76% say the Internet is the single most effective way to generate leads 18% cited Rental Publications 60% will focus their strategies on Internet Marketing 81% say investment in business systems automation is “top priority” 50%+ say that most companies will lease apartments online within two years 93% say portals are “critical” or “somewhat important” to improving resident services and operations Multifamily Executive, March 2008

What is “online leasing”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What am I doing here? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

On-Site.com goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Parallels in other industries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OpenTable.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of going paperless ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

One size doesn’t fit all ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Requirements of an e-form solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1) ePad in the rental office ,[object Object],[object Object],[object Object]

2) eBarcode stores faxes ,[object Object],[object Object],[object Object]

3) eSign from anywhere online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reality check: “e-signatures” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Reality check: paperless office ,[object Object],[object Object],[object Object],[object Object],[object Object]

ONLINE LEASING HAS ARRIVED…

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],… AT CAMDEN!

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE NEW WORLD FOR THE SITE STAFF

EVOLUTION OF THE CUSTOMER EXPERIENCE HOW DO WE KNOW WHAT OUR CUSTOMERS WANT? We ask them! ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],WE NEED TO REDESIGN OUR WEB SITE! 2006 FINDINGS

[object Object],[object Object],[object Object],[object Object],BUT… WHAT ABOUT OUR CUSTOMERS UNTIL Q4?

[object Object],[object Object],[object Object],CURRENT ONLINE STATS ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE NEW MULTI-CHANNEL LEASING EXPERIENCE

[object Object],[object Object],[object Object],[object Object],[object Object],THE BENEFITS

[object Object],[object Object],[object Object],[object Object],THE TRADE-OFFS

[object Object],[object Object],INTEGRATION Accounting WhiteFence Bank Renters’ Insurance ILS Data Warehouse Revenue Management CMS PMS

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WORKPLACE EFFICIENCIES

[object Object],[object Object],[object Object],[object Object],[object Object],CONTACT INFORMATION

Online Leasing Has Arrived

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Online Leasing Has Arrived