What is PPC? PPC stands for pay per click. It is a process of internet marketing in which advertisers pay a small fee whenever any of their ads get clicked on any other website. Essentially it is a way of buying or making people visit your website.

1. What is PPC?
PPC stands for pay per click. It is a process of internet marketing in which advertisers pay a
small fee whenever any of their ads get clicked on any other website. Essentially it is a way of
buying or making people visit your website.
PPC is a digital paid advertisement where you pay per conversion. Whenever your ads get
clicked, it will cost you. This cost varies from 0.10 to 25 rupees. Let's take an example if you pay
Rs 100 to an advertiser, you can get 5 to 20 conversions. You can get a good ROI (Return on
investment) through PPC.
Websites and businesses use these techniques to get noticed by their audiences.
PPC makes you stand out apart from others

2. WHY IS IT IMPORTANT

 The main benefit of this type of marketing is that it is widely considered one of the most
successful forms of online marketing.
 Unlike search engine optimization, which works on organic traffic results, PPC marketing
can give marketers instant results as soon as their ads go live.
 Ads designed for search engines generate sales, leads, website traffic, brand awareness,
app downloads, offline conversion, session duration, etc.
 If you want to expand your online business, you should use PPC. It makes people visit
your website intentionally or unintentionally.
THE ADVANCEMENT OF PPC
 PPC Pay per click is one of the most popular and common forms of internet marketing.
 Internet is the most popular and easy source of sending information to targeted
audiences. And PPC is internet marketing, which is very profitable for any business to
succeed.

3.  79% of brands say it is a driving force in their business. This level of results proves why
PPC is important and why advertisement is crucial to keep up with the competitors.
 PPC marketers can control which, where, and when ads are displayed. PPC ads are
shown to targeted customers to give a call to action.
 PPC is so important in modern marketing that people spend most of their free time on
social media, and the internet has become so advanced nowadays that people search
for every solution on it.
HOW IT WILL GROW YOUR BUSINESS
 Whenever a user clicks on your PPC advertisement, you can know exactly how much you
spent to get there and measure the click-through rate (CTR) on every impression.
 It informs you exactly when to try different advertisements and scale up your campaigns.
With the help of this data, you can gain a wide variety of audiences on your website.
 Advertisements reach your intended target customers as soon as they go live. PPC gives
you instant results and an easy return on investment.
 With the other SEO AND SMO techniques, PPC is a necessary part of the advertisement
for your brand to come into focus and to gain the audience's attention towards you.
 If a person searches for any particular product, your business with the same product will
automatically be shown to them to take your services. It increases customer
engagement and sales to your website and makes you a known brand.
WITH OR WITHOUT PPC
Let's take an example of a youtube channel -
WITHOUT PPC
If you ignore the PPC, your youtube channel will not gain subscribers because the videos you
post will not reach the targeted audience, and it will not get views, likes, comments, and shares.
Without Payper click, you will never be able to grow your business, and your hard work will not
payback.
WITH PPC

4. If you use PPC services, you will see immense traffic on your youtube channel whenever you
post any videos. You will get views, likes, comments, shares, and millions of subscribers on your
youtube channel. You will grow as a person, and your business will attract audiences every time.
PROCESS OF PPC
PPC process involves lots of one-time as well as regular activities. PPC experts better know and
understand the benefits of PPC activities, and they know how to implement them in a better
way to get the most benefits out of them.
PPC Process involves Ad analysis, audience analysis, competition analysis, creative ads, and run
ads.
 PPC experts come together to make creative and effective ad campaigns to tell the story
of a brand or nonprofit.
 After launching an ad, analyzers see and evaluate how well an ad is working.
Researchers follow and track the ongoing changes in their attitudes, the intent of
purchase, and knowledge of the brand.
 In audience analysis, experts target the audience to whom they have to show the ad
related to their interests. Customers interested in taking your services will be seeing this
ad.
 In competition analysis, PPC experts research competitors to gain insights into product
marketing to implement a strong marketing strategy.
 After all the research and analysis, we run our ads on multiple platforms to gain traffic
to your business or website.
GAIN TRAFFIC IN A SHORT TIME
If you open an offline physical store, you can get approx 100 customers to your store in a
month because people don't go and search for a nearby store physically.
But when you use pay-per-click techniques provided by the best company in Lucknow. Your
business ads will come on online platforms, where it will grab the audience's attention.
Whenever someone searches for a nearby restaurant or store, your store will be visible and can
provide about 1000 customers to your store.
GET RATINGS, REVIEWS, AND TESTIMONIALS FROM CUSTOMERS

5. On a physical store, customers coming to take your services don't get reviews of how good your
services are. They will get to experience everything by themselves.
On online platforms, you can get ratings, reviews, and testimonials written by customers, which
helps you choose the best services.
PPC MAKES BUSINESSES GROW AUTOMATICALLY
PPC can grow any business instantly by doing advertisements on online platforms.
Whenever any of your ads get clicked, visitors come to your website to see your services, which
will increase your traffic, sales, and brand promotion.
Once you take PPC services from our company, you will experience constant traffic on your
website, and customers will visit even after one year.
QUICK RESULTS IN A SHORT TIME (SMART WORK)
If you print a banner of your products on the roadside, people may get bored of seeing it.
People will only see it whenever they go out of their house, about once a day.
People use their mobile phones whenever they are free or get time from their busy life on the
internet customers can see you 18 hours a day. You can run creatively attractive ads which grab
attention, and interested people will surely take your services.
LOW-COST MARKETING
To increase the potential customers, our company includes a pricing strategy in which your
company offers a relatively low price of products which stimulates demand in the customers
and gains market share.
We analyze target customers from the total population, then desired customers, and get our
potential customers. For attracting and engage more potential customers in your business, we
offer low-cost products.
REPLACEMENT OF TOO MANY SALESPERSONS

6. People use too many salespersons to promote their brand in every area of their locality, paying
individually to every salesperson. With the help of PPC experts in Lucknow, you can cover the
entire city to promote your brand on a lower budget and with complete surety of traffic on
your business or website for sales and conversion.
TARGET DIRECTLY YOUR POTENTIAL CUSTOMERS
PPC works only on your targeted customers to let them know about your existing business and
affordable products to grab and distract their attention from other websites. PPC focuses only
on the potential customers from the total population.
WHY CHOOSE US
 We help you reach your target audience
 We develop your brand awareness among the audience
 We convert visitors into buyers
 We drive your profit and sales
 We refine and optimize with ease

7. WHAT PPC SERVICES INCLUDE -
NEW PRODUCT PROMOTION
We promote new products using discounted prices and vouchers or coupons with purchases.
We run a special introductory deal with a limited time frame to make it the best offer.
E-COMMERCE PROMOTION

8. We promote brands on e-commerce through Email marketing, blog posts, social media posts,
Facebook ads, Instagram posts.
SERVICE UPDATE PROMOTION
Updated services are introduced to the customers by upgrades, trade-ins, contests, and
giveaways so that it looks profitable to take part.
KEYWORD RESEARCH
We do keyword research in such a way and apply it so, whenever a person searches for a
related topic, our article shows on the top results.
AD CAMPAIGN SETUP
We set up ad campaigns to attract customers by selecting the campaign objective, name, pick
special categories, budget, target audience, and setting Facebook ads.
BID MANAGEMENT
To create a bid that will prove your company's success in securing the tender project, we
understand what a tendering organization is looking for in you.