10. Ver 1.0 10
53% use it to send
and receive cash
$3.5bn annual
transaction volume
Top customer need
is to earn interest
By 2015 it will be
about 40% of total
revenues
Some Examples MPESA, GCASH,
Smart Money
12. …. life changing service
Created employment
opportunities
Additional income stream to
business owners
Convenience
13. Our major challenges…..
Cash Culture : Consumers used to cash
transactions and exposed to only low
levels of banking and electronic channels
Consumer trust : Public trust in the
security & reliability of mobile money
service must be established
Regulation : Specific guidelines for
Mobile Financial Services to make Telcos
more autonomous in the delivery of the
service
22
11
33
14. Our major challenges…..
Limited ecosystem: Slow partner
recruitment. Need merchant / businesses
to embrace mobile payments and e-value
as a medium of payment
Agent network: critical need to make e-
value easily accessible to customers by
strategically growing agent network
66
55
Low awareness: General service
awareness remains low. Collaborative
effort and significant investment required
to drive awareness and facilitate trial and
adoption
44