7. COLLABORATION PLATFORMS
Web 2.0 Platforms
Already known, learning curve is shallow
Web accessible
Free
Ning lessons
Inconsistent features
Fiddly
Don’t spend more time setting up the platform than
you will spend working on the project!
12. COLLABORATION WITH PATRONS PT. 2
Questions (Facebook “descriptive words
about the library, Twitter “how do you use
your library)
Harvard’s Library Labs -
http://chronicle.com/blogs/wiredcampus/librar
y-labs-turn-to-their-patrons-for-project-
ideas/27111
13. COLLABORATION WITH PATRONS PT. 3
Trolls and complaints
Moderate trolls
Deal with complaints
Policies
19. MARKETING 2.0 BASICS
From
http://www.infotoday.com/mls/mar07/Ficht
er.shtml
Learn
Create a plan
Participate
Be remarkable
Help content travel
Be part of the multimedia wave
Monitor engagement and learn as you go
20. MARKETING CONSIDERATIONS
Targeted content
Events to Twitter
New Materials to Facebook
Etc.
Automate for convenience, but don’t lose the
personal touch
Post non-auto posts occasionally!
Be human
22. MARKETING WITH SOCIAL MEDIA
RSS
Use and manipulate content
Filter (Yahoo! Pipes)
Twitter
Twitterfeed – send RSS from calendar, blog, etc. to
Twitter automatically (categories?)
FriendFeed
Pull RSS from all of your social sites (Twitter, Flickr,
etc.) into one interface
Make the “badge” available to other orgs
Filter if necessary!
24. GO OUTSIDE THE LIBRARY BOX
I’m not a marketer – learn from someone
who is!
Lots of great marketing blogs that don’t deal
with libraries
Chrisbrogan.com
www.toprankblog.com
adage.com/power150
Collaboration tools ≠ Collaborative workplace
Collaborative attitudes
Share the love (and the credit)
Work with folks outside of your department
Work with patrons and community organizations
Create value with coworkers
Gen Y (born between 1982-1994) not using Web 2.0 tools to support learning & collaboration (http://www.timeshighereducation.co.uk/story.asp?sectioncode=26&storycode=408942&c=1)
Standardize (for each project, at least)
Consider learning curve
Consider features
Consider access (Coworkers can’t access Facebook from work? Don’t use it!!)
Consider mobile issues (is it easily used from iPhone/iPad? Is that a concern with your coworkers?)
Newer than my report…
Contain groupware features & social networking features
Can be hooked into social networks
Not necessarily free
Project Management 2.0 = Collaboration
Basecamp
Nirvana
Web 2.0 GTD
Getting Things Done – David Allen
Not intended to be collaborative
Works well with collaborative teams, though
Nozbe (not cheap!!)
Remember The Milk (not as functional!!)
Evernote (free, pretty functional!!)
Provide ways for patrons to contribute content
Publicize tags for Flickr and YouTube
Open a Dropbox folder for file transfers
Areas of interest (you can’t stay on top of it all)
Smart friending
Personal Learning Networks
How do I know my efforts are working?
Analytics
Google Analytics
Twitter/Tumbler/FriendFeed
Facebook Insights
Metrics – page views, comments, retweets…
Comment issues
Offline marketing surveys – front desk comments, ask people at programs where they heard about it, circ stats for featured books, etc.
Selling the use of your time for this effort