Using Twitter for Marketing and Outreach Workshop

1. Andy Burkhardt
@vonburkhardt

2. “Build it, and they will come”
only works in the movies.
Social Media is a “build it,
nurture it, engage them, and
they may come and stay.”
-Seth Godin

3. So I’ve got a
Twitter account...
now what

4. What this workshop will cover
Measuring and sharing success
2
3
4
1 Why tweet?
Social media dashboards!
What and how to tweet

5. Detritus
Hashtag - #utfmao
Slideshare.net/vonburkhardt
@vonburkhardt

6. 1 2 3 4

7. Helpful Questions
Who is my
community? What social
media tools
do they use?
What are
our goals?

8. Reflect:
#utfmao

9. Communication

10. Respond to Positive
and Negative
Feedback

12. Marketing

13. Learn about users

15. Reflect:
#utfmao

16. 1 2 3 4

17. Twitter = firehose

19. Dashboards
Manage multiple
social networks
Allow scheduling
of updates
Build awareness
of conversations
Track streams that
are important to you

20. Hootsuite

21. Multiple Social Networks

22. Create columns

23. Multiple streams of info

24. Location based searches!

25. Location based searches!
http://thoughtfaucet.com/search-twitter-by-location/

26. POSting

27. Post from multiple accounts

28. Schedule poSts!

29. $ - Analytics & collaboration

30. Share:
#utfmao

32. 1 2 3 4

33. how

34. `
Add value

35. Be social

36. “Just be nice, take genuine
interest in the people you meet,
and keep in touch with people
you like. This will create a group
of people who are invested in
helping you because they know
you and appreciate you."
— Guy Kawasaki

37. BE…
Unique,
Fun,
Playful

39. Tweet
regularly

40. Be timely

41. tweriod

43. Share:
#utfmao

44. what

45. News & Events

47. Updates &
closings

49. ASK questions

51. Answer
questions

55. Promote your Library
and build awareness

57. images

59. Retweet,
Share others’
content

61. Share:
#utfmao

62. 1 2 3 4

63. Goals determine success
• Regularly engage users
• Increase awareness of library
resources and services
• Support users by paying attention
to and fixing issues
• Learn and improve twitter content
over time
Some samples

64. Twitter
analytics!
http://analytics.twitter.com

71. Tell stories

73. Tagboard - #champview

74. Marketing is no longer about
the stuff you make, but the
stories you tell.
-Seth Godin

75. REflect:
#utfmao

76. What this workshop covered
Measuring and sharing success
2
3
4
1 Why tweet?
Social media dashboards!
What and how to tweet

77. How can you squander even one
more day not taking advantage of
the greatest shifts of our generation?
How dare you settle for less when
the world has made it so easy for you
to be remarkable?
-Seth Godin

79. • Best time to post to social media
• Search Twitter by location
• Maximizing your tweets infographic
• champlib/favorites
• Champlain College ACRL Excellence in
Academic Libraries Award Application
References & Resources

80. CREDITS
• Flickr/busy mind/sarah G
• Flickr/*twitter*/anokarina
• Flickr/thumbs up/anthony kelly
• Flickr/Buy Now/edkohler
• Flickr/Superbokehtheorie/eriwst
• Flickr/DSCF0678/KellyK
• Flickr/db9_dash/Matthew Hine
• Flickr/Contando Dinheiro/Jeff Belmonte
• Flickr/ After the divorce, all I was left with was this pot to 'p' in/Matthew Powell
• Flickr/Calendar*/Dafne Cholet
• Flickr/time/János Balázs
• Flickr/ // /romana klee
• Flickr/Winston retrieves the news/carterse
• Flickr/CLOSED/Ben Husmann
• Flickr/HA1-000602/Highways Agency
• Flickr/Frequently Asked Questions (Self-Portrait #41)/Taber Andrew Bain
• Flickr/The Colorful Library of an Interaction Designer (Juhan Sonin)/See-ming Lee
• Flickr/Slapsticks/FaceMePLS
• Flickr/Picture Frames at Photo LA/Ricardo Diaz
• Flickr/Fortune cookie says: To succeed, you must share/opensource.com
• Flickr/Abacus/Sami
• Flickr/Ruler/Scott Akerman
• Flickr/Bag Piper…/Thomas Leuthard