1. 8 Social Media Metrics You Should Be Measuring, But Probably Aren’t 1 nicholekelly.com Nichole_Kelly

2. The Challenges to Social Media Measurement Existing Systems CRM Website Website monitoring – Google Analytics etc. Myriad of Monitoring Tools Which ones are for monitoring? Which ones are for measuring? Make sure you know the difference Challenges with Connecting Systems To get to ROI your measurements have to feed through your CRM system 2 nicholekelly.com Nichole_Kelly

3. Understand Your Goals 3 Brand Awareness Lead Generation Customer Retention Nichole_Kelly nicholekelly.com

4. Understand Your Funnel 5 categories of social media measurement Exposure Brand Awareness Retention Influence Engagement Action/ Convert Lead Generation $$ Track repeat business and retention

5. Understand Your Funnel 5 categories of social media measurement Exposure Visits, Views, Followers, Fans, Subscribers, Brand mentions Retention Share of voice, Sentiment, Top Influencers Report (Radian 6) Influence Clicks, Retweets, Shares, @replies, DMs, wall posts, comments Engagement Content downloads, Webinar attendees, Lead Generation Forms, Pitches/Proposals Action/ Convert $$ Online sales, Phone sales, in-person sales Track repeat business and retention

6. The 8 Metrics you Need To Make Sure You Are Measuring The Control Group Conversion Rates 6 Nichole_Kelly nicholekelly.com

7. The 8 Metrics you Need To Make Sure You Are Measuring Growth Rate Full Campaign History 7 Cost Per Lead Retention Rate Customer Saves Cross-Sells Nichole_Kelly nicholekelly.com