Joe Pulizzi gave a presentation on the evolution of content marketing. He outlined 6 key elements to consider when developing a content marketing strategy: 1) Set goals for sales, savings or customer satisfaction. 2) Define why each marketing channel will be used. 3) Focus on the outcome for readers/customers. 4) Create a content marketing mission statement. 5) Don't rely solely on third-party platforms and renting audiences. 6) Track subscribers as a key performance metric.
42. @JoePulizzi #bsmart14
Why?Welcome to Inc.com, the place
where entrepreneurs and business
owners can find useful
information, advice, insights, resour
ces and inspiration for running and
growing their businesses.
1. Core Target Audience
2. What Will Be Delivered
3. The Outcome for the
Audience
70. @JoePulizzi #bsmart14
1. Set Your Goals for Sales, Savings or Sunshine
2. Why Are You Using Each Channel?
3. Focus On the Reader’s Outcome
4. Create a Content Marketing Mission Statement
5. Don’t Build Your Content Ship on Rented Land
6. Focus on Subscribers as a Key Metric
7. Build an Influencer List to Build Audience
8. Create an Engine to Get and Keep Subscribers
9. Content Strategists – Meet Content Marketers
10.Consider Buying!
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.