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Join the American Marketing            “Recognize magic when you see it. Be ready to toss the plan out the window and run with
Association, Chicago Chap-                                                                                 what fate deals you.”
ter on June 22nd for the annual                                                                                              - Led Zeppelin

BrandSmart Conference - the
largest branding conference in the                                           Linda Bartman
Midwest. Network with the city’s                                             Cars.com
top marketing professionals and hear                                         Senior Director, Marketing
from some of the biggest marketing
rock stars around. You’ll learn from                                         Linda Bartman joined Cars.com in 2011 as their Senior
                                                                             Director of Marketing. Linda leads the company’s business
the industry’s top performers what
                                                                             to business marketing efforts and is responsible for
it takes to crank up the volume on
                                                                             developing and executing the marketing strategy to drive
your brand and become your own                                               online advertising sales to automotive manufacturers and
marketing rock star.                                                         local dealers, which is the company’s primary revenue driver.

SPEAKER LINE-UP:                                                              Prior to Cars.com, Linda was the Director, Marketing
Marcie Allen                                                                  Communications & Brand, with BP US Fuels Value Chain.
MAC Presents                                                                  In Linda’s role at BP she was responsible for managing
                                                                              the brand for the Fuels business in the U.S.in addition
Linda Bartman                                                                 to strategic development and execution of marketing
Cars.com                                                                      communication strategies both through the consumer
                                                                              channels and the B2B distributor network. Linda led the
Lee Brown                                                                     marketing communication and public relations strategy for
Groupon                                                                       the U.S. Fuels business in response to the Gulf of Mexico
                                        crisis, developing the messaging platform of “Locally owned and locally operated” whereby
Kirk Chartier                           local distributors were able to educate the public on their locally owned status in the wake of the
optionsXpress Holdings, Inc.            situation. Linda joined BP in 2005.

Tena Clark                              Before BP, Linda led a series of marketing
DMI Music & Media Solutions             and brand initiatives in both the B2B/
                                        B2C channels in global businesses such
Luis Gallardo                           as GE and AAR. Linda began her career
Deloitte                                with Ameritech New Media focusing on
                                        Public Affairs and negotiating new franchise           BrandSmart 2011 Details:
John M. Greening                        agreements for a start- up business.
Northwestern University, Medill                                                                              When:
Graduate School of Integrated Mar-      Linda’s specialty is brand management and                         June 22, 2011
keting Communications                   driving integrated 360 marketing planning
                                        and delivery. With experience in managing                            Time:
Dave Knickerbocker                      complex distribution channels, her focus                       8:00 AM - 5:00 PM
Chicago Blackhawks                      has been working on ways to bring brands
                                                                                                            Where:
                                        to life through a seamless marketing
                                        approach that builds brand strength and                        Spertus Institute
Dan Michelson
Allscripts                              consistency.                                              610 South Michigan Avenue
                                                                                                    Chicago, IL 60605-1901
Bill Ogle                               She and her husband, Paul, have three                           (312) 322-1700
Motorola Mobility, Inc                  children; Jessica 9, Joe 7, and Jordan 5.

Jeff Ragovin
Buddy Media

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BrandSmart Speaker - Linda Bartman

  • 1. Join the American Marketing “Recognize magic when you see it. Be ready to toss the plan out the window and run with Association, Chicago Chap- what fate deals you.” ter on June 22nd for the annual - Led Zeppelin BrandSmart Conference - the largest branding conference in the Linda Bartman Midwest. Network with the city’s Cars.com top marketing professionals and hear Senior Director, Marketing from some of the biggest marketing rock stars around. You’ll learn from Linda Bartman joined Cars.com in 2011 as their Senior Director of Marketing. Linda leads the company’s business the industry’s top performers what to business marketing efforts and is responsible for it takes to crank up the volume on developing and executing the marketing strategy to drive your brand and become your own online advertising sales to automotive manufacturers and marketing rock star. local dealers, which is the company’s primary revenue driver. SPEAKER LINE-UP: Prior to Cars.com, Linda was the Director, Marketing Marcie Allen Communications & Brand, with BP US Fuels Value Chain. MAC Presents In Linda’s role at BP she was responsible for managing the brand for the Fuels business in the U.S.in addition Linda Bartman to strategic development and execution of marketing Cars.com communication strategies both through the consumer channels and the B2B distributor network. Linda led the Lee Brown marketing communication and public relations strategy for Groupon the U.S. Fuels business in response to the Gulf of Mexico crisis, developing the messaging platform of “Locally owned and locally operated” whereby Kirk Chartier local distributors were able to educate the public on their locally owned status in the wake of the optionsXpress Holdings, Inc. situation. Linda joined BP in 2005. Tena Clark Before BP, Linda led a series of marketing DMI Music & Media Solutions and brand initiatives in both the B2B/ B2C channels in global businesses such Luis Gallardo as GE and AAR. Linda began her career Deloitte with Ameritech New Media focusing on Public Affairs and negotiating new franchise BrandSmart 2011 Details: John M. Greening agreements for a start- up business. Northwestern University, Medill When: Graduate School of Integrated Mar- Linda’s specialty is brand management and June 22, 2011 keting Communications driving integrated 360 marketing planning and delivery. With experience in managing Time: Dave Knickerbocker complex distribution channels, her focus 8:00 AM - 5:00 PM Chicago Blackhawks has been working on ways to bring brands Where: to life through a seamless marketing approach that builds brand strength and Spertus Institute Dan Michelson Allscripts consistency. 610 South Michigan Avenue Chicago, IL 60605-1901 Bill Ogle She and her husband, Paul, have three (312) 322-1700 Motorola Mobility, Inc children; Jessica 9, Joe 7, and Jordan 5. Jeff Ragovin Buddy Media