India Electric Vehicle Market 2018 2025: Report Sample

©ANS MarketPro, 2018 www.ansmarketpro.com
India Electric Vehicle
Market 2018-2025:
Analytics, Value Chain,
Business Model,
Strategy, Investment and
Competitor Mapping
Comprehensive, Detailed and Insightful Analysis of Indian
Electric Vehicle Market Trends & Forecast

Table of Contents
1. Research Methodology
1.1. Primary Research
1.2. Statistical and econometrics Techniques
1.2.1. Time Series Analysis
1.2.2. Regression Analysis
1.2.3. Moving Averages
1.3. Qualitative Techniques
1.4. Market Size Estimation
1.4.1. Data Triangulation
1.4.2. Assumptions
1.5. Secondary Research
1.6. Scenario Analysis
1.7. Market Demand and Supply Factors & Determinants
1.8. Data Sources
2. Executive Summary
2.1. India Electric Vehicle Market Historical trends, 2011-2016
2.2. India Electric Vehicle Market Current Trends, 2017
2.3. Market Outlook, 2018-2025
3. Product Classification and Specifications
3.1. Vehicle Type: LCV, M&HCV, Passenger Cars
3.2. Product Technology: PHEV, BEV, FCEV
3.3. Critical Components of PHEV, BEV, FCEV
4. Electric Vehicle Technology Paradigm and Evolution
4.1. Existing Technology and Patents
4.2. Developing Technology
5. India Electric Vehicle Market Structure and Dynamics, 2011-2016
5.1. India Electric Vehicle Market Overview
5.2. India Electric Vehicle Market Structure and Dynamics
5.3. India Electric Vehicle Market Drivers
5.4. India Electric Vehicle Market Challenges
6. India Electric Vehicle Macroeconomic Environment Analysis
6.1. Economic Environment
6.2. Socio-cultural environment
6.3. Political and Legal Environment
7. India Electric Vehicle Market Mapping of Structural Industrial Forces
7.1. Barriers to Entry
7.2. Substitute
7.3. Costing Analysis
7.4. Bargaining power of Buyers and Sellers
7.5. Intensity of Rivalry

Table of Contents
8. India Electric Vehicle Market Demand & Size Trends: Value and Volume Forecast, 2018-2025
8.1. Type of Vehicle
8.1.1. India 2-wheeler Electric Vehicle Market Value and Volume Forecast, 2018-2025
8.1.2. India 3-wheeler Electric Vehicle Market Value and Volume Forecast, 2018-2025
8.1.3. India Electric Passenger Cars Market Value and Volume Forecast, 2018-2025
8.1.4. India Electric LCV Market Value and Volume Forecast, 2018-2025
8.1.5. India Electric M&HCV Market Value and Volume Forecast, 2018-2025
8.2. Type of Electric Vehicle Technology Segmentation
8.2.1. India PHEV Market Value and Volume Forecast, 2018-2025
8.2.2. India BEV Market Value and Volume Forecast, 2018-2025
8.3. India EV market Type of Charging Infrastructure Segmentation
8.3.1. India Normal Charging Infrastructure
8.3.2. India High-power charging infrastructure
8.4. India EV market: Type of End-user Segmentation
8.4.1. Individuals
8.4.2. Commercial Enterprises
8.4.3. Government Enterprises
8.5. India EV market Geographical Segmentation
8.5.1. North India Electric Vehicle Market Value and Volume Forecast, 2018-2025
8.5.2. South India Electric Vehicle Market Value and Volume Forecast, 2018-2025
8.5.3. West India Electric Vehicle Market Value and Volume Forecast, 2018-2025
8.5.4. East India Electric Vehicle Market Value and Volume Forecast, 2018-2025
9. India Electric Vehicle end-user preferences: Market Metrics (Survey)
9.1. Share of Hearts
9.2. Share of Minds
10. India Electric Vehicle Market Share Analytics
10.1. Market Share By Type of Vehicle
10.2. Market Share By Geography
10.3. Market Share By Type of Technology
10.4. Market Share By Company
11. India Electric Vehicle Market Demand Drivers and Factor Analysis
12. India Electric Vehicle Market Capacity Assessment
13. India Electric Vehicle Market Distribution Channel Strategies
14. India Electric Vehicle Market Competitor Analytics: Market leader’s
perspective
14.1. Defining the competitors
14.2. Market Signals and Trends
14.3. Analysis of Resources and Capabilities
15. India Electric Vehicle Market Value Chain Analysis
15.1. Raw Material: Cost
15.2. Raw Material: Procurement
15.3. Buyers Value Chain and Life Cycle
16. India Electric Vehicle Market Foreign Trade Analysis
16.1. Export and Import Trends
16.2. Terms of access - quotas, tariffs, duties
17. India Electric Vehicle Market M&A Activities and impact on Industry
Structure
18. India Electric Vehicle Market: What Consumer is Saying - Satisfaction and
Awareness Survey?

Table of Contents
19. India Electric Vehicle Market Price & Pricing Analysis and Drivers
19.1. India Lithium Resources
19.2. Battery Prices and Pricing
19.3. Electric Vehicle Prices and Pricing
20. Business Model for EV Market development in India
20.1. Levelized Costs of electric vehicles in India for commercial and Passenger Car
20.2. Average distance travelled by individuals and commercial vehicles in India
20.3. Subsidy, Tax structure and Registration Fees
20.4. Electricity Prices in India
20.5. Cost of charging system
20.8. Costs for vehicle ownership
21. India Economic and Demographics Forecast
21.1. GDP Forecast
21.2. Per Capita Income Forecast
21.3. Population Headline Indicators
21.4. Urban/Rural Population
21.5. Population by Age Group
22. India Electric Vehicle Market Regulations and Policy
22.1. Market Regulations
22.2. Policy Analysis: Challenges and Solutions
23. India Electric Vehicle Market Taxation Policy and Policy Rates
24. India Electric Vehicle Market Industry Player Profiles and Financial Analytics
24.1. Business Overview
24.2. Financial Data
24.3. Product Landscape
24.4. Strategic Outlook
25. Industry Risk Analysis
25.1. Competition risk analysis
25.2. Consumer Behaviour risk analysis
25.3. Laws and Taxes risk analysis
25.4. Supply Chain Risk Analysis
25.5. Environment risk analysis
26. Country Risk Analysis

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Executive Summary

Executive Summary – India EV Market, 2018-2025
 Government of India wants to see 6 million electric and hybrid vehicles on the
roads by 2020 under the National Electric Mobility Mission Plan (NEMMP)
2020 and Faster Adoption and Manufacturing of Hybrid and Electric Vehicles
(FAME).
 FAME India Scheme was implemented with effect from 1st April 2015, with
the objective to support hybrid/electric vehicles' market development and
Manufacturing eco-system.
 Under the central scheme, a subsidy of US$28 to US$ 344 is offered to two-
wheelers, US$ 172 to US$ 2156 lakh to cars, US$ 203 for Mild hybrids.
 Scheme has four focus areas, i.e. Technology development, Demand Creation,
Pilot Projects and Charging Infrastructure.
 Phase-I of the scheme was implemented over a period of 2 years starting, 1st
April 2015. The scheme was extended in March 2017.
 India has 163032 electric vehicles on road in October 2017 which are mainly 2-
wheelers and 3-Wheelers in Tier I and II cities. With the GDP per capita
growth, increase in Personal Disposable Income and heightened
environmental concerns by the citizens of India the electric vehicle market is
slated to grow a healthy rate in the forecast period 2017-2025.
Passenger Cars:
CAGR 2018-2025–
19.80 Percent
Two-Wheelers:
CAGR 2018-2025 –
31 Percent
0
20000
40000
60000
80000
100000
120000
140000
E-rickshaws Market Charging Infrastructure
0
1000
2000
3000
4000
5000
6000
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
700 800 900 1000 1100 1200 1300 1400 1500 1600 1700
Passenger Car Sales in India and GDP Per Capita

Market Taxonomy

India Electric Vehicle Market Forecast & Opportunities Mapping, 2018 - 2025
• PHEV
• BEV
Type of EV
Technology
• Passenger Cars
• Commercial
Vehicles
• Two-Wheelers
• Three-
Wheelers/E-
rickshaws
Type of Electric
Vehicle
• North India
• South India
• West India
• East India
Geography
• Normal Charging
Stations
• High Power
Charging
Stations
Type of Charging
Infrastructure
• Individuals
• Commercial
Enterprises
• Government
Type of End-User
India EV Market Taxonomy

Research Methodology

Research Methodology
Our Market Research Design Paradigm
Decode the
management
problem
Convert problem
to measurable
objectives
Collect and
Visualize Data
Present
Structured
Analysis
Decode
Dissect
Display
Design
Step 1: Define the
Research Problem
Step 2: Developing
an Approach to the
Problem
Step 3: Research
Design Formulation-
Exploratory,
Descriptive or Causal
Step 3a: Definition
of Information
Needed
Step 3b: Secondary
Data Analysis
Step 3c: Qualitative
and Quantitative
Research
Step 3d: Selection of
Methods of
Collecting
qualitative and/or
quantitative data
Step 3e: Selection of
Methods of Collecting
qualitative and/or
quantitative data
Step 3f: Selection of
Measurement and
Scaling procedures
Step 3g:
Development of
Questionnaire
Step 3h: Selection of
Sampling process
and sample size
Step 3i: Plan for
Data Analysis
Step 4: Selection of
Data collection
Method
Step 4a: Collection
of data
Step 5: Data
Presentation and
Analysis
Step 6: Report
Preparation and
Presentation

India EV Market Research Methodology
 What forecasts are needed?
 What situation exists - Stage of the product life cycle, state of the economy,
degree of regulation in the industry?
 What forecast horizon is appropriate?
 What data are relevant and available?
 With what frequency must the forecast be prepared?
 Who will use the forecast, and in what manner?
 What process is to be used?
 When is the forecast needed?
 What, When, How and Why of Forecasts
 We help companies in selecting the best sales territories and allocating their
marketing budget optimally among these territories
 Questions we ask before forecasting
Total Market
Demand
Market
Potential
Primary
Demand
Selective
Demand

Report Snapshots

India EV Market Volume, Value, Share and Capacity Assessment
Figure: Forecast - India Passenger Car Electric Vehicle Market, Volume, 2017-2025
Figure describes the Sales / Registrations of Electric Vehicles in India which is
slated to grow at a CAGR of XXX% between 2017 to 2025
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
2017 2018 2019 2020 2021 2022 2023 2024 2025
Passenger Cars
Figure: India Electric Vehicle Market Share, Volume, 2017 and 2025
Figure describes the Market Share by Type of Vehicle in 2017 compared with
2025. The substantial market share is captured by Electric 2-Wheelers in 2017 and
this will increase to approximately XXX percent by 2025
Passenger Cars #
E-rickshaws
Electric Two - Wheelers
Commercial Vehicles Passenger Cars # E-rickshaws
Electric Two - Wheelers Commercial Vehicles
Year 2025Year 2017
Source: ANS MarketPro AnalyticsSource: ANS MarketPro Analytics

India EV Market Volume, Value, Share and Capacity Assessment
Figure: Forecast - India Electric 3-Wheeler Market, Volume, 2017-2025
Figure describes the Sales / Registrations of Electric 2-Wheelers in India which is
slated to grow at a CAGR of XXX % between 2017 to 2025
0
500000
1000000
1500000
2000000
2500000
3000000
2017 2018 2019 2020 2021 2022 2023 2024 2025
Figure: Forecast - India Electric 2-Wheeler Market, Volume, 2017-2025
0
20000
40000
60000
80000
100000
120000
140000
2017 2018 2019 2020 2021 2022 2023 2024 2025
Figure describes the Sales / Registrations of Electric 2-Wheelers in India which is
slated to grow at a CAGR of XXX % between 2017 to 2025
Source: ANS MarketPro AnalyticsSource: ANS MarketPro Analytics

India EV Market: Geographical Segmentation
Figure: Geographical Segmentation of India Electric Vehicle Market Volume, 2017
Figure describes the Market Share EV in India by Geography. The substantial market share is captured by Tier I and Tier II cities in 2017 and 2025
Figure: Geographical Segmentation of India Electric Vehicle Market Volume, 2017- 2025
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
1000000
2017 2018 2019 2020 2021 2022 2023 2024 2025
Tier I Cities Tier II Cities Tier III Cities Tier IV Cities
Source: ANS MarketPro Analytics

India EV: Market Metrics and Consumer Surveys
Figure: Most commonly cited Barriers to purchase electric vehicles in India
Figure provides the Highlights of Consumer Survey on Barriers to purchase electric
vehicles in India
Purchase Price
Driving Range
Charging Capability
Charging Infrastructure
Availability
Mind Share, and Heart Share Mind Share Heart Share
2017 2017 2017 2016
Competitor A 44% 60% 58% 45%
Competitor B 37% 30% 31% 44%
Competitor C 19% 10% 11% 11%
Figure: Mind Share and Heart Share in India
Figure provides the highlights of Consumer Survey to understand the Consumer
Awareness

India EV: Macroeconomic Environment Analysis & Mapping of
Structural Industrial Forces & Environment
Political
Stable Democratic
Government
Policies favouring
faster EV
Adaptation
FAME policy for
EV promotion
Economic
Stable Economic
Growth
Falling Retail
Interest Rates
Higher GDP per
capita Income
Social
Pollution control
and
Environmental
concerns a public
debate
Technology
Legal
Figure: Macroeconomic Environment in India for EV Market
Development
of indigenous
technology
given a fillip by
government
EV charging
Standards and
EV battery
Standards

India EV Market Demand Drivers and Factor Analysis
Figure: Market Demand Drivers
Market Drivers
Population
Growth
GDP Per
capita
Subsidies
Taxation
Relief
Environment
Concerns
Urbanization
Concessions in custom duties
 Exemption of basic customs duty on lithium ion automotive battery
 Exemption of customs duty on parts of hybrid and electric vehicles
 Concessional excise duty of 6% to specified parts
Vehicle Segment
Minimum incentive
(US$)
Maximum incentive
(US$)
2 wheeler scooter 28 344
Motorcycle 55 453
3 wheeler Auto-
rickshaw 52 953
4 wheeler cars 172 2156
LCVs 266 2922
Bus 46875 103125
Figure: Market Demand Drivers

India EV Market Distribution Channel Strategies
Analysis of Factors that influence the Choice of Channel of Distribution
Product Considerations
• Unit Value
• Bulk and weight
• Technical nature
• Product line
• Age of the product
• Standardisation
• Perish ability
Market considerations
• Consumer or industrial market
• Number and location of buyers
• Size and frequency of order
• Customer's buying habits
Company considerations
• Market standing
• Financial resources
• Management
• Volume of production
• Desire for control of channel
• Services provided by
manufacturers
OEM Online Sales Dealer Showrooms EV Buyer

India EV Market: Competitor Analytics: Market leader’s perspective
and Value Chain Analysis
Critical Success Factors – Electric 2 Wheeler
Market Weight Mahindra Electric Hero Electric TVS
Rating Score Rating Score Rating Score
Advertising 0.20 1 0.2 4 0.8 3 0.6
Product Quality 0.10 4 0.4 3 0.3 2 0.6
Price Competitiveness 0.10 3 0.3 2 0.2 4 0.8
Management 0.10 4 0.4 3 0.3 3 0.9
Financial Position 0.15 4 0.6 2 0.3 3 0.9
Customer Loyalty 0.10 4 0.4 3 0.3 2 0.6
Global Expansion 0.20 4 0.8 1 0.2 2 0.4
Market Share 0.05 1 0.05 4 0.2 3 0.6
Total 1.00 3.15 2.60 5.40
Note: Illustration - (1) The ratings values are as follows: 1 = Major weakness, 2 = Minor weakness, 3 = Minor strength, 4 = Major strength. Lowest score indicates the Weakest
Competitor.

India EV Market: Pricing and Costs
Figure: Average EV Vehicles Prices of BEV, 2016
Figure describes the average prices of EV’s across the globe. The graph depicts that the
prices are falling consistently except in 2016
Figure: Global Battery Pack Costs, US$/Kwh
Figure describes trends in Annual Battery Pack Prices for Electric Vehicles
0
10000
20000
30000
40000
50000
60000
70000
80000
2010 2011 2012 2013 2014 2015 2016
0
200
400
600
800
1000
1200
2010 2011 2012 2013 2014 2015 2016

India EV Market: Industry Player Profiles and Financial Analytics
Fully Electric Cars in
India
Hybrid Cars Motorcycles and Scooters Buses Mini Pickup Trucks
Heavy Duty
Trucks
Mahindra and
Mahindra
Toyota Tunwal E Vehicles Limited Ashok Leyland Mahindra Electric
Maxximo
None
BMW Lohia Auto Industries Tata Motors Tata Motors
Mahindra & Mahindra Heroelectric Ashok Leyland
Maruti Suzuki BPG Sanyo Truck
TVS
EKO
Okinawa Autotech Pvt. Ltd.

India EV Market: Business Model
Key Partners Key Activities Value Propositions Customer
Relationships
Customer Segments
Key Resources Channels
Cost Structure Revenue Streams
 Battery Cell
Manufacturers
 Battery
Manufacturers
 Electric Motor
Manufacturers
 Commercial
Enterprises
 Individuals
 Government
 Digital
 Offline
Customer relationships
are established and
maintained with each
Customer Segment
Zero Emissions vehicles
that cost effective
 Lithium
 Importing or
Manufacturing of
Lithium Ion
Batteries

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