The document summarizes statistics about digital consumer behavior on social media in the Asia-Pacific region. Over 70% of digital consumers in the region use social media to obtain product/service information, find deals, participate in contests and share information. Over 74% of consumers in the region click on ads from brands they like. Certain countries and age groups have high rates (over 80%) of clicking ads from liked brands as well. Consumers are most likely (39%) to recommend travel/tourism brands seen online to others.

1. 78%
obtain information about products and
services on social media
74%
69%
68%
74%
of digital
consumers in the
Asia-Pacific
region click on
advertisements
posted by brands
that they like
86%
look for the latest deals and
promotions on social media
participate in contests and giveaways
on social media
share information about products and
services on social media
83%
of digital
consumers in
China and
Vietnam click on
advertisements
posted by brands
that they like
82%
of digital
consumers in
India click on
advertisements
posted by brands
that they like
of digital
consumers in
Hong Kong click
on advertisements
posted by brands
that they like
82%
of digital
consumers aged
35 and above in
South Korea click
on advertisements
posted by brands
that they like
Mobile Device
brands online
are
Electronics &
Appliance brands
online are
Food & Beverage
product brands
online are
Personal Care
product brands
online are
Travel &
Tourism brands
online are
Healthcare
brands online
are
19%
17%
24%
29%
39%
27%
more likely to
recommend a
brand to friends,
family, or
colleagues
more likely to
recommend a
brand to friends,
family, or
colleagues
more likely to
recommend a brand
to friends, family, or
colleagues
more likely to
recommend a
brand to friends,
family, or
colleagues
more likely to
recommend a
brand to friends,
family, or
colleagues
more likely to
recommend a
brand to friends,
family, or
colleagues