This document discusses the relationship between creativity and research. It explores when creativity was considered important for education and research, such as during the Sputnik era, and when it lost importance. The document examines what constitutes creativity and creative research, and what factors influence creativity, such as personality, motivation, age, environment, and collaboration. It suggests universities should aim to foster creativity across curricula and through training to develop students' creative potential and support more collaborative, creative research in the future.